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All Journal IAES International Journal of Robotics and Automation (IJRA)
Choe, Ja Young (Jacey)
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Automotive Engineering Electrical & Electronics Engineering

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Antecedents and consequences of memorable experience in the airline industry: service robots versus human staff Hwang, Jinsoo; Choe, Ja Young (Jacey); Joo, Kyuhyeon; Kim, Jinkyung Jenny
IAES International Journal of Robotics and Automation (IJRA) Vol 14, No 3: December 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijra.v14i3.pp409-417

Abstract

The study aims to examine the type of service providers, such as service robots and human staff, as a potential moderator in the relationship between SERVQUAL and memorable experience in the airport industry. In order to verify 15 hypotheses, data were collected from 313 travelers who acquired information from service robots and 313 travelers who acquired information from human staff at the airport. The results of data analysis revealed that the five sub-dimensions of SERVQUAL, including tangibles, reliability, responsiveness, assurance, and empathy, enhance memorable experience. In addition, a memorable experience has a positive effect on customer satisfaction, which subsequently influences attitude and intention to use. In addition, the type of service providers moderated the links between i) responsiveness and memorable experience and ii) empathy and memorable experience.
Co-Authors Hwang, Jinsoo Joo, Kyuhyeon Kim, Jinkyung Jenny