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All Journal Indonesian Journal of Business Analytics (IJBA) Journal of Computer Science Contributions (Jucosco)
Maulana, Fikih
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pendampingan Pembuatan Konten Instagram Sebagai Strategi Digital Marketing UMKM Di Kelurahan Keputih Damayanti, Ella Alma; Sibarani, Steven Arrow Rinel; Maulana, Fikih; Febrianita, Roziana
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/mr42wc58

Abstract

In accordance with the activities with the theme of training and mentoring in the creation of Instagram content, it intends to channel and develop the skills of entrepreneurs in the Keputih village in the digital era. This training and assistance use skilled techniques in terms of marketing in the field of copywriting which aims to attract consumers to buy these products, in addition to good and correct copywriting techniques, of course, photographic techniques are needed for the aesthetic power of these products, in training and assistance in taking photos. the product must be considered in terms of angle and light capture, besides the media that will be used for taking product photos must be considered, the mini studio is one of the supporting parts for product photos, this material is easy to find in everyday life, for example, a mini studio that made of cardboard used for mineral water, in addition to materials that are easy to shape, used cardboard is an affordable and practical material, so there is no need to inflate costs, other supporting media are asturo paper, oil paper which will be pasted on the outside and inside of the cardboard the. The results of the research from the discussion indicate that copywriting techniques and supporting photography techniques are skills that must be possessed by entrepreneurs who want to start businesses so that they can attract the attention of consumers.
The Influence of Discounts and Free Delivery Cost on Purchasing Decisions for Miliki Hijab Products in E- Commerce Shopee in East Java Maulana, Fikih; Aminah, Siti
Indonesian Journal of Business Analytics Vol. 4 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i1.7483

Abstract

The aim of this research is to determine the effect of discounts and free delivery cost on purchasing decisions for hijab products on Shopee e- commerce in East Java. The population in this study is consumers who own hijabs in East Java who have made purchases through the Shopee application. The sample in this study was 90 respondents. taken using a purposive sampling technique, namely sampling based on criteria. The sample consisted of respondents who had purchased hijab products in East Java via the Shopee application. The data used in this research are primary and secondary data. The analysis technique used in this research is (PLS) with validity testing, reliability testing and hypothesis testing. The results of this research prove that: (1) Discounts have a positive and significant effect on purchasing decisions. (2) Free Delivery Cost has a positive and significant effect on purchasing decisions.
Co-Authors Damayanti, Ella Alma Roziana Febrianita Sibarani, Steven Arrow Rinel Siti Aminah