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All Journal Center of Knowledge Proceeding International Conference on Islamic Economics Community Services
Manurung, Alifia Nasya
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategy For Improving E-Service Quality in Increasing Purchasing Decisions on The Kopi Kenangan Application Niswan, Ramandha; Manurung, Alifia Nasya; Marliyah, Marliyah; Dharma, Budi
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

Digital marketing is a key element in business success in the modern era, with e-service quality being a crucial factor in influencing consumer satisfaction and purchasing decisions. This study aims to analyze the effect of e-service quality on product purchasing decisions through the Kopi Kenangan application. The method used is in-depth interviews and service learning with consumers and Kopi Kenangan management in the Medan area. The results show that service reliability, ease of use, and transaction security are the main factors in purchasing decisions. Education on improving digital service quality through training is proven to increase consumer and seller trust, which leads to increased loyalty and sales. This article concludes that Kopi Kenangan must continue to improve e-service quality to maintain competitiveness and maintain customer loyalty amidst increasingly fierce industry competition.
Optimalisasi Potensi UMKM Lokal: Pembuatan Kemplang Singkong untuk Meningkatkan Kreativitas dan Ekonomi Masyarakat Desa Beganding, Kabupaten Karo Niswan, Ramandha; Manurung, Alifia Nasya; Damayanti, Tri Deby; Frizky, Mhd Habbil; Daulay, Aqwa Naser
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 2 Agustus 2025
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i2.3216

Abstract

The Community Service Program (KKN) is a form of students’ real contribution to society, aiming to provide a positive impact on local social and economic development. The implementation of this program in Beganding Village, Karo Regency, focused on optimizing the potential of Micro, Small, and Medium Enterprises (MSMEs) through training and assistance in producing spicy cassava crackers (kemplang singkong pedas) as the village’s superior product. Beganding Village has great potential in the agricultural sector, particularly cassava production, which has not been fully utilized to improve the community’s economy. Through this activity, residents were trained to process cassava into spicy crackers using various local spices such as chili, shallots, garlic, scallions, and coriander. The processing was carried out without sun-drying but directly by frying, resulting in a distinctive taste and high market competitiveness. This study employed a qualitative descriptive method through observation, interviews, and documentation. The results show an increase in community creativity, the formation of new small business groups, and a rise in household income through the sale of cassava cracker products.
Co-Authors Aqwa Naser Daulay Damayanti, Tri Deby Dharma, Budi Frizky, Mhd Habbil Marliyah, Marliyah Niswan, Ramandha Niswan, Ramandha