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All Journal BULLET : Jurnal Multidisiplin Ilmu
Sabas Setyohadi, J
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Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing

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Pengaruh Fitur Paylater Terhadap Pembelian Kompulsif Pengguna Shopee Di Kota Bogor Sabas Setyohadi, J; Tjitrosumarto, Sumaryati; Prasetyono, Hendro
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 6 (2023): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

This research aims to determine the effect of the paylater feature on the compulsive buying of Shopee users in Bogor City. The design used in this research is a quantitative method, called a quantitative method because the research data is in the form of numbers and the analysis uses statistics. The sample obtained was 100 Shopee users using a nonprobability sampling technique. The data collection technique uses a questionnaire. The results of this research, (1) Simple linear regression analysis obtained the regression equation Y = 4.3442 + 0.7684, (3) The coefficient of determination is 30.36% and the remaining 69.64% is influenced by other factors not included in the research, (4) It is known that there is a significant influence of the paylater feature on the compulsive buying of Shopee users in Bogor City, because the t value is equal to 6.1833 and ttable 1.661 then Ho is rejected and Ha is accepted.
Co-Authors Hendro Prasetyono Tjitrosumarto, Sumaryati