Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Terapan (JIMT)
Yuzha Saputra, Angga
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever: Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever Mikael, Kennard; Rakai, Nikolas; Fauzi, Achmad; Zidane Arifin, Muhammad; Putra Heriyanti, Hafizh; Yuzha Saputra, Angga
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i3.1737

Abstract

Pada penelitian ini, Pengaruh Peran Customer Relationship Management danCorporate Image terhadap Customer Loyalty dalam PT. Unilever menjadi fokus penelitian.Penelitian ini juga akan membahas lebih lanjut bagaimana pengaruh Customer RelationshipManagement dan Corporate Image terhadap Customer Loyalty. Penelitian ini menggunakanmetode penelitian kuantitatif dan mengambil data sampel dari penelitian terdahulu, yang hasilpenelitiannya berupa perhitungan hubungan antara Costumer Relationship Management danCorporate Image terhadap Customer Loyalty.
Co-Authors Achmad Fauzi Mikael, Kennard Putra Heriyanti, Hafizh Rakai, Nikolas Zidane Arifin, Muhammad