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All Journal Asian Journal of Community Services (AJCS)
Khairunnisa, Adinda Khansa
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Computer Science & IT Education Social Sciences

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Marketing Plan to Increase Competitive Advantage of MSMEs Utami, Tri Lestari Wahyuning; Tatik, Tatik; Muttahari, Tiara Firda; Khairunnisa, Adinda Khansa
Asian Journal of Community Services Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i5.9447

Abstract

Marketing planning is essential for a company. Effective marketing planning helps MSMEs to be able to target the appropriate market share and have a sustainable competitive advantage related to increasing sales turnover. However, implementing appropriate marketing strategies is still an obstacle for MSMEs. In this case, MSMEs who are members of Genpro DIY Kedu apparently still have problems regarding how to arrange effective marketing plans. Therefore, this community service program aims to provide technical understanding and training in marketing planning for MSMEs. After participating in this program, MSMEs are expected to be able to develop an effective marketing plan to increase sales and their competitiveness.
Strengthening Family Resilience For Micro, Small and Medium Enterprises Agustina, Ike; Tatik, Tatik; Setiani, Novi; Divia, Helga Aurellia; Khairunnisa, Adinda Khansa
Asian Journal of Community Services Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i10.11817

Abstract

Work Family Conflict (WFC) is a pressure or imbalance between roles at work and roles in the family. Entrepreneurial families are very vulnerable to WFC, even more vulnerable than working families. Even though entrepreneurs are known to have flexible working hours, in reality entrepreneurs' working hours are unlimited. This service aims to provide assistance in strengthening the resilience of entrepreneurial families by focusing on managing stress and conflict in entrepreneurial families, building effective communication and balancing the roles of husband/wife of business actors in the family. The service partners are members of the Kaliurang Connection, which is an MSME community in Yogyakarta. The service method is training and counseling from a team of psychologists according to the participants' needs and problems.
Co-Authors Divia, Helga Aurellia Ike Agustina Muttahari, Tiara Firda Setiani, Novi Tatik Tatik, Tatik Utami, Tri Lestari Wahyuning