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All Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal Bisnis dan Komunikasi Digital
Tamamala, Ananda Farhan
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Peran Kuliah Kerja Nyata (KKN) dalam Pengabdian dan Pemberdayaan Masyarakat Desa Kedungdawa, Kabupaten Cirebon Amellia, Amellia; Tamamala, Ananda Farhan; Taryono, Taryono; Nurbayti, Siti; Yasir, Hilmi Naufal
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 10 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i10.2862

Abstract

Kuliah Kerja Nyata (KKN) merupakan salah satu wujud implementasi Tri Dharma Perguruan Tinggi, khususnya dalam bidang pengabdian kepada masyarakat. Kegiatan KKN Kelompok 51 Universitas Swadaya Gunung Jati yang dilaksanakan di Desa Kedungdawa, Kecamatan Kedawung, Kabupaten Cirebon, difokuskan pada dua bidang utama, yaitu pemberdayaan ekonomi masyarakat dan pelestarian lingkungan. Metode yang digunakan adalah pendampingan, sosialisasi, praktik langsung, serta kolaborasi dengan pemerintah desa dan komunitas lokal. Program yang dijalankan mencakup pendampingan UMKM melalui digitalisasi pemasaran (pembuatan merchant QRIS, pembuatan banner, dan e-commerce), edukasi lingkungan dengan mengolah sampah plastik menjadi paving block kepada masyarakat dan perangkat desa, serta pelatihan hidroponik kepada ibu PKK dan siswa sekolah dasar. Selain itu, dilakukan pula edukasi literasi dasar di lingkup sekolah, pendampingan penginputan data SDGs desa, dan dukungan pada program kolaboratif desa digital. Hasil kegiatan menunjukkan adanya peningkatan kesadaran masyarakat terhadap pentingnya pengelolaan lingkungan berkelanjutan, meningkatnya kapasitas pelaku UMKM dalam memanfaatkan teknologi digital, serta terbangunnya jejaring kolaborasi antara mahasiswa, pemerintah desa, dan warga. Dengan demikian, KKN tidak hanya berfungsi sebagai media pembelajaran mahasiswa, tetapi juga sebagai katalis perubahan sosial dan ekonomi di Desa Kedungdawa.
Communication Management for the UGJ Tancap Qris Event Regarding Literacy in Digital Payment Systems Tamamala, Ananda Farhan; Khaerudin Imawan; Novicky Alban Adiputra
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 2 (2026): February 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i2.5735

Abstract

The development of digital payment systems using the Indonesian Standard Quick Response Code (QRIS) calls for improved digital literacy, particularly among college students. One of the efforts undertaken is through event-based outreach activities, such as the UGJ TANCAP QRIS event organized by the Indonesian New Generation (GENBI) chapter at Swadaya Gunung Jati University (UGJ) in Cirebon. This study aims to analyze the application of communication management in organizing the event and its impact on improving students’ digital payment system literacy. This study uses a qualitative approach with a descriptive mode. Data were collected through in-depth interviews with GENBI executives, the organizing committee, and event participants, as well as supporting documentation. Data analysis was conducted using thematic analysis. The results indicate that communication management in the UGJ TANCAP QRIS event was implemented through four main stages: planning, organizing, execution, and evaluation of communication. Clear message planning, an organized communication structure, a communicative and interactive communication style, and post-event evaluation positively contributed to the effectiveness of information delivery. The research findings also indicate an increase in students’ understanding and interest in the use of QRIS after participating in the activity. This study concludes that well-planned and coordinated communication management plays a crucial role in supporting the success of digital payment system outreach activities within the university environment.
Co-Authors Amellia Amellia Khaerudin Imawan Novicky Alban Adiputra Siti Nurbayti Taryono, Taryono Yasir, Hilmi Naufal