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All Journal Jurnal Manajemen Easta Journal of Innovative Community Services
Azura, Putri Fadya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemberdayaan Ekonomi Masyarakat dan Kesadaran Ekologis Masyarakat: Sinergi Edukasi, Digitalisasi, Kesehatan dan Pendidikan Menuju Desa Citepus yang Berdaya dan Berkelanjutan Luckieta, Meiliani; Azura, Putri Fadya; Anwar Firdaus, Muhammad; Aulia Putri, Sherly; Ahmad, Ahmad; Devia, Eva; Rahayu, Rega Faherza; Maulana, Risman; Kalisa, Kalisa; Putri Azzahra, Vanisya; Az-Zahra, Fitri Axelia; Nur Rizky, Khaikal; Syafiq Akbar, Azriel; Febrian, Muhammad Adri; Matuan, Agus; Novianti, Risa; Haikal, Muhammad; Dhiya, Ghanendra; Ramadhan, Rizky; Rauf, Abdul; Mahmoud Abdullah, Mudathir Abdullah
Easta Journal of Innovative Community Services Vol 4 No 01 (2025): Easta Journal of Innovative Community Services (EJINCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejincs.v4i01.422

Abstract

Kuliah Kerja Nyata (KKN) Kelompok 56 Universitas Nusa Putra di Desa Citepus, Sukabumi, dilaksanakan untuk menjawab berbagai permasalahan masyarakat di bidang ekonomi, lingkungan, kesehatan, pendidikan, dan sosial budaya. Permasalahan utama meliputi rendahnya literasi digital UMKM, belum optimalnya pengelolaan sampah, tingginya risiko stunting, rendahnya literasi dasar anak, serta minimnya partisipasi masyarakat dalam kegiatan kolektif. Metode yang digunakan adalah observasi, wawancara, identifikasi kebutuhan, serta pelaksanaan program secara partisipatif. Program inti meliputi digitalisasi UMKM melalui QRIS, branding, dan Google Maps; pengelolaan sampah berbasis 3R dengan seminar, workshop eco-enzim, pembuatan kandang plastik, plang edukasi, dan aksi Beach Cleaning Day; program kesehatan New Zero Stunting dengan pembagian bibit sayuran, pembuatan alat ukur tinggi badan, dan seminar gizi; serta program pendidikan Citepus Cerdas dengan bimbingan calistung, English Fun Day, Taman Belajar Qur’ani, dan kunjungan sekolah. Selain itu, kegiatan sosial budaya seperti HUT RI ke-80, pengajian rutin, Maulid Nabi, posyandu, dan Jumat Bersih turut memperkuat ikatan masyarakat. Hasilnya, terdapat peningkatan literasi digital UMKM, kesadaran lingkungan, pencegahan stunting, motivasi belajar anak, serta penguatan nilai religius dan nasionalisme.
Implementasi Etika Bisnis dalam Praktik Usaha Berkelanjutan pada UMKM Mie Jontor Akiw Umar Mansur; Azura, Putri Fadya; Lestari, Anggie Puji; Jelita, Ita; Panggraina, Galuh
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6710

Abstract

This study provides an in-depth examination of the implementation of business ethics in sustainable business practices at Mie Jontor AKIW, a local culinary MSME recognized for its strong commitment to moral, social, and environmental values. Employing a qualitative approach with a case study method, the research highlights the application of ethical business principles such as honesty, transparency, accountability, social responsibility, and environmental stewardship. The findings show that Mie Jontor AKIW practices product information transparency through clear labeling and open communication with customers, maintains consistent food quality without the use of harmful preservatives, treats employees fairly by providing decent wages and a safe work environment, and actively engages in community social initiatives and environmental impact reduction efforts, such as waste management and minimizing single-use plastics. These practices have been proven to foster customer loyalty, build a positive reputation, and strengthen business resilience amid competition and market dynamics. Customer perceptions of the enterprise’s integrity and social responsibility are highly positive, indicating that business ethics is not merely a normative obligation but an effective and value-adding sustainability strategy. The study recommends strengthening the integration between business ethics and sustainability objectives as a strategic foundation for developing MSMEs that are more competitive, adaptive, and resilient in the long term.
Co-Authors Abdul Rauf Ahmad Ahmad Anwar Firdaus, Muhammad Aulia Putri, Sherly Az-Zahra, Fitri Axelia Devia, Eva Dhiya, Ghanendra Febrian, Muhammad Adri Jelita, Ita Kalisa, Kalisa Lestari, Anggie Puji Luckieta, Meiliani Mahmoud Abdullah, Mudathir Abdullah Matuan, Agus Maulana, Risman Muhammad Haikal Novianti, Risa Nur Rizky, Khaikal Panggraina, Galuh Putri Azzahra, Vanisya Rahayu, Rega Faherza Rizky Ramadhan, Rizky Syafiq Akbar, Azriel Umar Mansur