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All Journal Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering)
Ruhkmauddin, Likin
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Agriculture, Biological Sciences & Forestry Engineering

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Intentions and Behavior of the Youth to Work in the Agricultural Sector Ruhkmauddin, Likin; Hanani, Nuhfil; Riana, Fitria Dina
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1022-1033

Abstract

The agricultural sector in Indonesia holds significant business potential, contributing 9.82% to GDP from 2018 to 2021. Despite its importance, this sector faces challenges such as high business risks, social inequalities, and a lack of young farmer regeneration. This study aims to analyze the influence of attitudes, subjective norms, and perceived behavioral control on the intentions and behaviors of young people working in agriculture. The study was conducted in Kliteh Village, Malo District, Bojonegoro Regency, with 100 respondents aged 17-35 years. The method used was a survey with a simple random sampling technique and data analysis using Structural Equation Modeling-Partial Least Square. Findings indicate that attitudes, subjective norms, and perceived behavioral control positively and significantly influence of intention and behavior of young people to working in agriculture. Additionally, intentions also positively and significantly influence behaviors of young people in the agricultural sector. This research highlights the importance of supporting positive attitudes, social norms, and perceived behavioral control to enhance participation of young people participation in agricultural sector. Keywords: Agricultural Sector, Behavior, Intent, SEM-PLS, Young Generation.
Co-Authors Fitria Dina Riana Nuhfil Hanani