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All Journal Journal Of Management Science (JMAS) Economic Reviews Journal
Bagus Purmono, Bintoro
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The influence of price fairness and hedonic lifestyle on purchase decision. Brand image as a mediating variable on second-hand iphone Lutian, Kristin; Afifah, Nur; Bagus Purmono, Bintoro; Ramadania, Ramadania; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.403

Abstract

Smartphones are a technology that is developing very rapidly in Indonesia. Smartphones were once considered a luxury item, but as time goes by, smartphones have become an inseparable part of modern society's lifestyle which is very helpful in working. With various types of smartphones available, the iPhone is the choice of Indonesian people. The large number of second-hand iPhone users in Indonesia is caused by the behavior of consumers who want to use luxury goods at low prices. This research aims to determine the influence of price fairness and hedonic lifestyle on purchasing decisions and brand image as mediating variables on second-hand iPhones in Indonesia. This research uses quantitative descriptive research using a sample of 200 respondents who use second-hand iPhones in Indonesia who distributed questionnaires. The sampling technique uses a purposive sampling method, with the criteria being that respondents are aged 17 years and over and people who use second-hand iPhones. In this research, analysis and measurement used Structural Equation Modeling (SEM) with the statistical tool AMOS 24. The findings in this research show that price fairness and hedonic lifestyle have a positive and significant effect on purchasing decisions for second-hand iPhones in Indonesia. Brand image as a mediating variable in price fairness and hedonic lifestyle has a positive and significant effect on the decision to purchase a second-hand iPhone in Indonesia.
The Effect of Perceived Uncertainty on Purchase Intention of Blind Box Product: Curiostiy as Mediator and Perceived Risk as Moderator Nabilah Annisa, Sitti; Afifah, Nur; Pebrianti, Wenny; Bagus Purmono, Bintoro; Ahmadi, Ahmadi
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1103

Abstract

The blind box phenomenon has developed into a popular toy trend that leverages consumers’ psychological aspects, particularly among Gen Z. This element of uncertainty not only creates surprise but also generates positive emotional responses such as curiosity, excitement, and satisfaction, which become the main attraction of blind box products. This study aims to analyze the effect of perceived uncertainty on purchase intention toward blind box products, with curiosity as a mediating variable and perceived risk as a moderating variable among Generation Z in Pontianak City, based on the Stimulus–Organism–Response (SOR) theory. This research employs a quantitative approach with a causal design, involving 200 respondents from Generation Z who are aware of and interested in purchasing blind box products, selected using purposive sampling. Data were collected through a questionnaire using a 5-point Likert scale and analyzed using PLS-SEM with the assistance of SmartPLS 4.0 software. The results indicate that perceived uncertainty has a positive and significant effect on curiosity but does not have a significant direct effect on purchase intention. Furthermore, curiosity has a positive and significant effect on purchase intention and significantly mediates the relationship between perceived uncertainty and purchase intention. Meanwhile, the moderating effect of perceived risk on the relationship between perceived uncertainty and purchase intention is not significant. This study provides theoretical contributions to the development of SOR theory in the context of uncertainty marketing in blind box products, as well as practical implications for businesses in creating more engaging experiences and managing risk to enhance purchase intention
Co-Authors AHMADI Lutian, Kristin M. Irfani Hendri Muhammad Afif Nabilah Annisa, Sitti Ramadania Ramadania, Ramadania Wenny Pebrianti