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All Journal Journal Of Management Science (JMAS) Journal of Educational Management Research
Bagus Purmono, Bintoro
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The influence of price fairness and hedonic lifestyle on purchase decision. Brand image as a mediating variable on second-hand iphone Lutian, Kristin; Afifah, Nur; Bagus Purmono, Bintoro; Ramadania, Ramadania; Hendri, M. Irfani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.403

Abstract

Smartphones are a technology that is developing very rapidly in Indonesia. Smartphones were once considered a luxury item, but as time goes by, smartphones have become an inseparable part of modern society's lifestyle which is very helpful in working. With various types of smartphones available, the iPhone is the choice of Indonesian people. The large number of second-hand iPhone users in Indonesia is caused by the behavior of consumers who want to use luxury goods at low prices. This research aims to determine the influence of price fairness and hedonic lifestyle on purchasing decisions and brand image as mediating variables on second-hand iPhones in Indonesia. This research uses quantitative descriptive research using a sample of 200 respondents who use second-hand iPhones in Indonesia who distributed questionnaires. The sampling technique uses a purposive sampling method, with the criteria being that respondents are aged 17 years and over and people who use second-hand iPhones. In this research, analysis and measurement used Structural Equation Modeling (SEM) with the statistical tool AMOS 24. The findings in this research show that price fairness and hedonic lifestyle have a positive and significant effect on purchasing decisions for second-hand iPhones in Indonesia. Brand image as a mediating variable in price fairness and hedonic lifestyle has a positive and significant effect on the decision to purchase a second-hand iPhone in Indonesia.
Understanding Repurchase Intention in Digital Consumption: The Role of Perceived Benefits, Gamification, Online Persuasion, and Consumer Attitude Theodora, Cindy; Barkah; Setiawan, Harry; Ramadania; Bagus Purmono, Bintoro
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2016

Abstract

This study aims to examine the influence of perceived benefits, gamification, and online persuasion on repurchase intention, with consumer attitude serving as a mediating variable. A quantitative survey approach was employed by collecting data from 294 respondents who had prior experience purchasing from digital-based coffee shop services. The sampling technique used purposive sampling, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that perceived benefits, gamification, and online persuasion have positive and significant effects on both consumer attitude and repurchase intention. Furthermore, consumer attitude significantly mediates the relationship between these three variables and repurchase intention, indicating that consumers’ evaluative responses play a crucial role in translating digital marketing stimuli into repeat purchase behavior. These findings highlight the importance of enhancing interactive digital features, emphasizing both functional and emotional value, and developing culturally relevant online communication strategies. Such strategies can strengthen consumer attitudes, improve engagement with digital platforms, and ultimately encourage stronger repurchase intention among consumers in increasingly competitive digital service environments.
Co-Authors Barkah Harry Setiawan Lutian, Kristin M. Irfani Hendri Muhammad Afif Ramadania Ramadania Ramadania, Ramadania Theodora, Cindy