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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Jurnal Agrotek Tropika AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EKUITAS (Jurnal Ekonomi dan Keuangan) Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agrium eCo-Buss BENING JURNAL PENELITIAN PERAWAT PROFESIONAL Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Ekonomi Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Management and Digital Business Journal of General Education and Humanities ASEAN Marketing Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Multidisciplinary Sciences and Arts Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Enrichment: Journal of Multidisciplinary Research and Development JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen, Akuntansi Primary Journal of Multidisciplinary Research

Ramadania Ramadania, Ramadania

Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura

Author-ID : 2660338

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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PENGARUH KARAKTERISTIK PERSONAL TERHADAP ETNOSENTRISME KONSUMEN PADA PRODUK DOMESTIK Ramadania Ramadania
Jurnal Siasat Bisnis Vol. 17 No. 2 (2013)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol17.iss2.art8

AbstractThe purpose of this study is to examine the personal characteristics of the social-psychological antecedents consisting of cultural openness, patriotism, conservatism and collectivism on consumer ethnocentrism (CE). The survey was conducted on 202 consumers in West Kalimantan, Indonesia. The results showed that the cultural openness has a negative effect on CE. This study also provides evidence that collectivism showed a significant positive influence on CE. While, patriotism and conservatism do not have a significant effect on CE. This study implies that openness of foreign culture can undermine CE. However, CE can be improved by keeping the values of collectivism. This research shows that consumers tend to be rational. Therefore patriotism and conservatism are not transferred to the CE pattern.Keywords: Cultural openness, patriotism, conservatism, collectivism, consumer ethnocentrismAbstrakTujuan penelitian ini adalah untuk menguji pengaruh karakteristik personal dari anteseden psikologi sosial yang terdiri dari keterbukaan budaya, patriotisme, konservatisme, dan kolektivisme terhadap etnosentrisme konsumen (CE). Survei dilakukan terhadap 202 konsumen di Kalimantan Barat, Indonesia. Hasil penelitian menunjukkan bahwa keterbukaan budaya memiliki pengaruh negatif yang signifikan terhadap CE. Penelitian ini juga menemukan bahwa kolektivisme memiliki pengaruh positif yang signifikan terhadap CE. Penelitian ini mengimplikasikan bahwa keterbukaan terhadap budaya asing dapat memperlemah CE. Namun demikian CE dapat ditingkatkan dengan menjaga nilai-nilai kolektivisme. Peneliitian ini menunjukkan bahwa konsumen cenderung rasional. Olehkarenanya patriotisme dan konservatisme tidak di transfer kedalam pola CE.Kata Kunci: Keterbukaan budaya, patriotisme, koservatisme, kolektivisme, etnosentrisme konsumen.

E-S-Qual and E-Recs-Qual Toward Customer Satisfaction, Trust and Loyalty in Electronic Banking Services During The Covid-19 Pandemic Ramadania Ramadania
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 1 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

During the pandemic, many countries adopted physical & social distancing policies, lockdowns, or territorial quarantine. Therefore the use of electronic banking services has increased sharply, including in developing countries such as Indonesia. Electronic banking services that are popularly used by many customers are in the form of internet banking and mobile banking. This study aimed to analyze; 1) the impact of the core online service quality (E-S-QUAL) on customer satisfaction, 2) the effect e-recovery service quality (E-RecS-QUAL) on satisfaction, 3) the effect of satisfaction on customer trust and 4) the effect of trust on customer loyalty. This research is causality research or explanatory research. The data collected by survey method to 120 respondents from customers who are registered users of e-banking (i.e. internet banking or mobile banking) from Mandiri, BCA, and Bukopin Bank. The results showed that the core online service quality (E-S-QUAL) and e-recovery service quality (E-RecS-QUAL) proved to have a positive influence on customer satisfaction. This research also proves the strong positive relationship between satisfaction and trust, as well as trust also has been shown to have a strong influence on customer loyalty.

PERAN MODERASI CSR PADA PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK Zulianti Zulianti; Ramadania Ramadania
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 18 No 1 (2014)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Pada beberapa dekade terakhir, industri Air Minum Dalam Kemasan (AMDK) telah mengalami pertumbuhan yang pesat dan berkembang menjadi bisnis dengan prospek yang sangat menjanjikan. Munculnya beberapa pemain baru dalam industri AMDK menyebabkan tingkat persaingan untuk memperebutkan pangsa pasar menjadi semakin ketat. Oleh karena itu, pembentukan citra merek yang kuat menjadi salah satu strategi jitu untuk memenangkan pasar dan meraih keunggulan melalui loyalitas merek. Namun pergeseran persepsi konsumen telah memberikan tekanan kepada perusahaan agar tak hanya dapat mempertahankan profitabilitasnya tetapi juga mampu bertindak secara etis. Corporate Social Responsibility (CSR) kemudian muncul sebagai salah satu strategi sekaligus solusi untuk memenangkan persaingan. Penelitian ini dilakukan untuk mengetahui peran moderasi CSR pada pengaruh citra merek terhadap loyalitas merek pada konsumen AQUA di Pontianak. Penelitian ini menggunakan metode survey. Pengambilan sampel menggunakan purposive sampling terhadap 200 konsumen AQUA di Pontianak. Hasil empiris menunjukkan bahwa citra merek berpengaruh signifikan terhadap loyalitas merek dan CSR dapat berfungsi sebagai moderator hubungan antara keduanya. Namun, dalam hal perannya sebagai moderator, CSR berpengaruh secara negatif sehingga dapat menurunkan loyalitas merek. Penelitian ini memberikan temuan bahwa perusahaan harus fokus pada efektivitas kampanye CSR nya

Model Relationship Marketing Pada Bank Umum Konvensional (Studi Empirik Pada Nasabah Bri, Bank Kalbar, Bank Mandiri dan BNI di Kalimantan Barat) - Ramadania
Proyeksi: Jurnal Ilmu-Ilmu Sosial dan Humaniora Vol 19, No 1 (2014): PROYEKSI, Jurnal Ilmu-Ilmu Sosial dan Humaniora
Publisher : FISIP Universitas Tanjungpura

Tujuan dari penelitian ini adalah untuk mengalisis hubungan antara kualitas layanan, kepuasan, kepercayaan dan komitmen dalam membangun loyalitas pada pelanggan (nasabah) yang memiliki orientasi hubungan yang tinggi terhadap organisasi dalam setting perbankan konvensional. Loyalitas adalah tujuan relationship marketing yang dibangun tidak hanya melalui kepuasan namun juga oleh kepercayaan dan komitmen sebagai mediator kunci dalam membangun loyalitas.Penelitian ini dilakukan pada BRI, Bank Kalbar, Bank Mandiri dan BNI di Kota Pontianak dan Singkawang Kalimantan Barat. Data dikumpulkan dengan menggunakan kuesioner yang melibatkan 440 responden. Variabel diukur dengan menggunakan 44 item menggunakan skala Likert dengan skala 1 sampai dengan 5. Hubungan antara variabel dalam penelitian ini dianalisis dengan menggunakan analisis jalur.Hasil penelitian ini menunjukkan bahwa model Relationship Marketing dalam Bank konvensional memiliki kriteria model fit. Berdasarkan analisis jalur, diperoleh bahwa: 1) kualitas pelayanan mempunyai hubungan positif dengan kepuasan dan komitmen, 2) kepercayaan mempunyai hubungan positif dengan komitmen, 3) komitmen mempunyai hubungan positif dengan loyalitas. Dengan demikian dapat dikatakan bahwa kepuasan, kepercayaan dan komitmen adalah variabel perantara yang menguhungankan kualitas layanan dan loyalitas pelanggan (nasabah).

Country of Origin Effect and Animosity on The Attitude and Purchase Intention of Foreign Products Ramadania, Ramadania; Gunawan, Sri; Jamaliah, Jamaliah
ASEAN Marketing Journal Vol. 5, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to examine COO effect and Animosity on the attitude and purchase intention of foreign products in ethnic subculture within a country. This research is tested in Malay and Chinese ethnic subculture in West Kalimantan, Indonesia. The categories of product are foods from Malaysia. Sample in this study is 435 respondents, consists of 218 Malay respondents from Ma-lay and 217 Chinese respondents. The collection of data was using non probability sampling method by combining accidental and snowball sampling. Data analysis uses structural equation modeling (SEM) Multi-group.The results show that, there is a positive influence of COO on attitudes of foreign products for both Malay and Chinese ethnic. This study also show that, the influence of COO on the purchase intentions of foreign products can only be proven in Chinese ethnic. Furthermore, the results show that animosity have a negative influence on attitude toward foreign products. In addition, attitude also have a positive influence on the intention to purchase. However, this study fails to prove the influence of animosity on the intention to purchase of foreign products. These results indicate that there are differences in consumer behavior between Malay and Chinese ethnic in the evaluation of foreign products.

PENINGKATAN PERTUMBUHAN DAN HASIL KEDELAI EDAMAME DI TANAH ALUVIAL PADA BEBERAPA KOMBINASI PUPUK ORGANIK PLUS RIZOBAKTERI DAN NPK Tantri Palupi; Ramadania Ramadania; Bintoro Bagus Purmono
Jurnal Agrotek Tropika Vol 12, No 1 (2024): JURNAL AGROTEK TROPIKA VOL 12, Februari 2024
Publisher : Departement of Agrotechnology, Agriculture Faculty, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jat.v12i1.7685

Peluang pasar kedelai edamame cukup menjanjikan, total eksport edamame secara nasional belum bisa memenuhi kebutuhan pasarnya yang sangat besar. Terbatasnya lahan merupakan salah satu kendala dalam pemenuhan kebutuhan pasar edamame. Penelitian dilakukan sejak bulan Agustus hingga Oktober 2022, dengan tujuan untuk mendapatkan dosis pupuk organik plus Rizobakteri isolat WH31C terbaik bagi pertumbuhan dan hasil kedelai edamame di tanah aluvial. Percobaan disusun menggunakan rancangan acak kelompok non faktorial dengan enam perlakuan dan empat ulangan. Perlakuan yang dimaksud yaitu: A = Kontrol (tanpa perlakuan), B = Pupuk kandang ayam 25% + isolat WH31C + NPK 75% dari anjuran, C = Pupuk kandang ayam 50% + isolat WH31C + NPK 50% dari anjuran, D = Pupuk kandang ayam 75% + isolat WH31C + NPK 25% dari anjuran, E = Pupuk kandang ayam 100% + isolat WH31C, dan F = Pupuk NPK 100% dari anjuran. Variabel yang diamati meliputi parameter pertumbuhan tanaman yang diamati pada tanaman sampel sejak berumur 2 hingga 4 MST, dan parameter hasil yang diamati di akhir penelitian. Hasil penelitian menunjukkan bahwa pemberian pupuk kotoran ayam 50% + isolat WH31C + pupuk NPK 50% dari anjuran merupakan dosis yang paling efisien dalam meningkatkan pertumbuhan dan hasil kedelai edamame di tanah Aluvial.

PENGARUH PENGALAMAN PELANGGAN DAN KONDISI FASILITAS TERHADAP KEPUASAN PELANGGAN DAN PENGARUHNYA TERHADAP NIAT MENGINAP KEMBALI Lestari, Wiji Dinda; Ramadania, Ramadania; Listiana, Erna
BENING Vol 10, No 2 (2023): NOVEMBER 2023
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v10i2.5517

Penelitian ini bertujuan untuk mengetahui bagaimana variabel pengalaman pelanggan dan variabel kondisi fasilitas mempengaruhi variabel niat menginap kembali dengan kepuasan pelanggan sebagai variabel mediasi pada kamar executive room Hotel Orchardz Gajahmada Pontianak. Teknik pengumpulan data menggunakan kuesioner yang didistribusikan melalui google form dengan 153 responden pelanggan kamar executive room Hotel Orchardz Gajahmada Pontianak dengan menggunakan metode purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM) berbasis Partial Least Square atau PLS. (SmartPLS) versi 4.0. Hasil penelitian menunjukkan bahwa terdapat pengaruh langsung antara variabel pengalaman pelanggan terhadap variabel kepuasan pelanggan dan variabel niat menginap kembali. Kemudian variabel kondisi fasilitas berpengaruh langsung terhadap kepuasan pelanggan, namun tidak berpengaruh langsung terhadap variabel niat menginap kembali. Variabel kepuasan pelanggan berpengaruh langsung terhadap variabel niat menginap kembali. Pada hubungan pengaruh tidak langsung variabel kepuasan pelanggan dapat memediasi pengaruh variabel pengalaman pelanggan dan variabel kondisi fasilitas terhadap varaibel niat menginap kembali. Kata Kunci – Pengalaman Pelanggan, Kondisi Fasilitas, Kepuasan Pelanggan, dan Niat Menginap Kembali

Does Festival Quality Effect Psychological Well-being Through Festival Value and Festival Satisfaction? Fadhilah Jihan Faezha; Titik Rosnani; Ramadania Ramadania; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1785

This study investigates the impact of festival quality on the psychological well-being of attendees at The Eras Tour in Indonesia, emphasizing the mediating roles of festival value and satisfaction. The background highlights the increasing significance of large-scale music events, which necessitate high-quality experiences to enhance attendee satisfaction and well-being. The research aims to explore how festival quality influences psychological well-being through perceived value and satisfaction. A questionnaire was administered to 190 Indonesian respondents who attended the concert, using a 5-point Likert scale for measurement. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate the relationships among variables. Results indicate that festival quality positively affects both festival value and psychological well-being, confirming that higher quality leads to greater perceived value and emotional responses. While festival satisfaction did not significantly mediate this relationship, festival value emerged as a crucial mediator. These findings suggest that enhancing festival quality can improve attendees' psychological well-being, offering practical implications for event organizers to focus on aspects such as venue selection and service quality to foster a more satisfying experience. Future research should explore the long-term effects of these variables and develop validated measurement scales for better empirical comparisons.

The Influence of Store Atmosphere, Service Quality and Hedonic Shopping Value on Purchasing Decisions at Kwangya Store Jakarta with Emotion as a Mediating Variable Sari, Anisya Permata; Barkah, Barkah; Ramadania, Ramadania
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16216

The development of the kpop industry has resulted in the development of stores selling kpop merchandise. This research aims to determine the influence of store atmosphere, service quality and hedonic shopping value on emotional purchasing decisions as mediation at Kwangya store Jakarta. This research is quantitative research. The population in this study were visitors to the Kwangya store Jakarta. The sample in this study amounted to 250 respondents. Sampling was carried out using a non-probability sampling method in the form of purposive sampling. The data collection technique was carried out using a questionnaire via Google Form. Data processing in this research uses SmartPLS version 4 software. The results of this research show that store atmosphere has a positive and significant effect on purchasing decisions; service quality has a positive and significant effect on purchasing decisions; hedonic shopping value has a positive and significant effect on purchasing decisions; shop atmosphere has a positive and significant effect on emotions; service quality has a positive and significant effect on emotions; emotional influence is positive and significant on purchasing decisions; store atmosphere has a positive and significant effect on purchasing decisions through emotion as mediation; Service quality has a positive and significant effect on purchasing decisions through emotion as mediation.

Examining mobile game’s loyalty strategy: The case of honkai star rail Pamungkas, Angga Suda; Ramadania, Ramadania; Heriyadi, Heriyadi; Pebrianti, Wenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.594

The mobile gaming industry is experiencing exponential growth, as evidenced by its contribution of half the revenue to the global gaming market. Honkai Star Rail, a product of Mihoyo, has secured the prestigious position of Best Mobile Game Award in 2023. A year post-launch, Honkai Star Rail has maintained its status as a top-tier mobile game, consistently ranking among the top 15 grossing applications. The effectiveness of strategies implemented by game developers can significantly enhance customer loyalty and repurchase behaviour. This phenomenon underscores the dynamic nature of the mobile gaming sector. It highlights the critical role of strategic planning in sustaining market position and fostering consumer engagement in this highly competitive digital ecosystem. Therefore, this research examines whether the variables of In-game Reward, Flow Experience, and Content Marketing mediated by Customer Satisfaction can affect the player’s loyalty. Researchers use quantitative methods and S.P.S.S. and Amos 26 applications to process and test the data in this research process. Based on the data collected from 225 respondents from Indonesia, in-game rewards, flow experience, and content marketing significantly affect the loyalty of Honkai Star Rail’s players, with the mediating variable of satisfaction.

Co-Authors A.G, Rosnina Adhistya Venus Sandra Afifi, Muhammad Zaki Agustina, Dela AHMADI Ana Fitriana Ananta, Carissa Dwi Anwar Azazi Apriandika, Muhammad Nahruddin Aripah, Aripah Astrella Callista Putri Raharjo Bagus Purmono, Bintoro Baras, Theresa Putri Yunita Barkah, Barkah Bintoro Bagus Purmono Bintoro Bagus Purnomo Candra, Carolina Clauvilia, Ega Daud, Ilzar Didik M. Nur Haris Dila Novita Sari Erna Listiana Ervina Almaira Evi Safitri Fadhilah Jihan Faezha Fajar Fajar Fatoni, Afif Fauzan, Rizky Fikri, Muahmmad Nafil Gadis Meisantika Atmajaya Gemasih, Melati Giriati, Giriati Hafidloh, Hafidloh Haris, Didik Muhammad Nur Harry Setiawan Hasanudin Hasanudin Helma Malini Helma Malini, Helma Heriyadi Heriyadi Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Jamaliah Jamaliah Juniwati Juniwati Juniwati Juniwati Kamaaluddin, Kamaaluddin Karsim, Karsim Kurnia, Depi Lestari, Wiji Dinda Listiana , Erna Lutian, Kristin M. Irfani Hendri Maria Olivia Pricilla Meydiawati, Meydiawati Miranda, Fina Muhammad Afif Muhammad Iqbal Mustaruddin Mustika, Uray Ndaru Nazhifa, Nisya Nazimah Nazimah Nilahayati Nurhadi Nurhapizah, Siti Pamungkas, Angga Suda Purmono, Bintoro Bagus Purwanti, Dina Oktri Rahmah Rahmah Resti Nursabilla Restiatun, Restiatun Rianti Ardana Reswari Ridho, Aji Sapta Rifqy, Muhammad Saputra, Egi Sari, Anisya Permata Solly Aryza Sri Langgeng Ratnasari Suwandi, Della Syabanita Elida, Sri Syahbandi Syahbandi Syifa, Alifiya Adhiya Asy Tantri Palupi Taufiqurrahman, Abid Tiarnida Nababan Titik Rosnani Titik Rosnani Tritisari, Angga Ulan, Ulan Venesia, Venesia Wendy Weni Trisnawati Wenny Pebrianti Wenny Pebrianti Wijaya, Yohanes Andriyus Wiraldo, Rizky Ya’alfiqih, Ya’alfiqih Yesha Istafada Ilma Yubileus, Fransisco Yuniar, Ratna Zulianti Zulianti

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