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Hadi, Alfiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Journal Of Management Science (JMAS)

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The influence of promotion, service quality, and pricing on purchase decisions at Assalaam hypermarket Hadi, Alfiansyah; Cahyani, Rusnandari Retno; Mutiasari, Annisa Indah
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.542

Abstract

This study aims to determine the effect of promotion, service quality, and price on purchasing decisions at Assalaam Hypermarket. This research is descriptive with a quantitative approach. The population consists of consumers shopping at Assalaam Hypermarket, with a sample of 150 respondents selected using non-random sampling techniques. The results indicate that promotion, service quality, and price significantly affect purchasing decisions. The calculation results obtained from the F-value (20.695) exceed the F-table (2.67), with a significant value of 0.000 < 0.05. Among the three variables, service quality has the most dominant influence on purchasing decisions.
Co-Authors Mutiasari, Annisa Indah Rusnandari Retno Cahyani