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All Journal Welfare: Jurnal Pengabdian Masyarakat
Husna, Fithiyyatul
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Environmental Science Social Sciences

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Pengembangan Usaha Mikro Kecil Menengah Melalui Pembuatan E-Katalog Di Kerajinan Tenun Ikat Medali Mas Bandar Kidul Kota Kediri Pratiwi, Dinda Ayu; Abidah, Dliyaul; Ilhami, Femilia Hajar; Husna, Fithiyyatul; Farida, Nur Alfi Fitri; Ariyanti, Meika Putri; Munawaroh, Siti Lailatul; Putri, Whenika; Afandi, Akhmad Jazuli
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1755

Abstract

The Medali Mas ikat weaving craft in Bandar Kidul, Kediri City, is one of the creative economic sectors that has great potential to be developed. However, limitations in product marketing and promotion are the main obstacles to sustainability and increasing business competitiveness. This community service activity aims to increase the capacity of Medali Mas micro, small and medium enterprises (MSMEs) through the development of e-catalogs as a modern promotional media. The implementation method uses the ABCD (Asset-Based Community Development) approach, which involves identifying local potential, training in creating e-catalogs, and digital marketing assistance. The results of the activity show that the e-catalog has succeeded in increasing product visibility and simplifying the marketing process. Evaluation shows an increase in transactions of up to 30% after implementing the e-catalog. This program proves the importance of digital technology in supporting the transformation of traditional MSMEs towards a wider and more competitive market.
Co-Authors Abidah, Dliyaul Afandi, Akhmad Jazuli Ariyanti, Meika Putri Farida, Nur Alfi Fitri Ilhami, Femilia Hajar Munawaroh, Siti Lailatul Pratiwi, Dinda Ayu Putri, Whenika