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All Journal International Journal of Economics and Management Research
Nesa Adinda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Smart-Rural Entrepreneurship: Integration of IoT and Entrepreneurship Management to Strengthen the Village Economy Adi Suryo Ramadhan; Iman Saufik Suasana; Setyo Aji Pamungkas; Nesa Adinda
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.601

Abstract

This study explores the development and implementation of the Smart-Rural Entrepreneurship model as a strategic initiative to strengthen rural economic systems through the integration of digital technologies. Rural micro, small, and medium enterprises (MSMEs) often face challenges such as limited access to markets, decision-making tools, and institutional support, which hinder their competitiveness in the digital economy. The objective of this research is to design and evaluate a context-specific model that integrates Internet of Things (IoT) technology, Business Intelligence (BI), and the Simple Additive Weighting (SAW) decision-making method to enhance entrepreneurship in rural areas. The research followed four stages: identifying local potentials and needs, designing a smart entrepreneurship system, implementing and testing the system in a partner village, and evaluating and refining the system. The findings show that more than 82% of MSME actors adopted the digital promotion website after training, 76% utilized the SAW system to prioritize business strategies, and 68% benefited from the BI dashboard for real-time monitoring of sales and inventory. The integration of IoT and BI improved decision-making and reduced reliance on intuition, while the SAW method supported objective prioritization. The overall digital adoption increased from 40% to 82%, showing the effectiveness of the model in empowering rural MSMEs and promoting inclusive digital transformation.
Co-Authors Adi Suryo Ramadhan Iman Saufik Suasana Setyo Aji Pamungkas