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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Research
Adi Suryo Ramadhan
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Pelatihan Pemasaran Online melalui Foto Produk dan Copywriting di Desa Tomplakan Tuntang Kabupaten Semarang Tri Imaliya; Adi Suryo Ramadhan
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Maret: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.279

Abstract

Online marketing training for the community of Tomplakan Village, Tuntang Subdistrict, Semarang Regency in the hope of increasing competence, knowledge in online marketing can foster the entrepreneurial spirit of the Tomplakan Tuntang Village community. The participants were very enthusiastic and interactive in practicing product photos, how to market products to social media using copywriting techniques. The activity was conducted offline at the multipurpose building of Tomplakan Village Hall, Tuntang Sub-district, Semarang Regency. The targets in this training consisted of PKK elements, community leaders, ginger farmers and teenagers totaling 40 people. It is hoped that from the training practices and assistance of community service activities that the community will have the ability in the field of online marketing according to current technological developments.
Strategic Marketing: The Key to Success in Maximizing Event Management Adi Suryo Ramadhan; Agus Wibowo
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 2 (2022): Juni: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v1i2.1533

Abstract

Organizations have an interest in holding various activities supporting the enterprise's image branding and product marketing. Events as media or communication activities certainly also require planning and marketing strategies so that the events carried out are successful. The purpose of this study is to examine the role of strategic marketing in achieving success in event management. This research involved the contribution of 206 respondents who were obtained through the SurveyMonkey questionnaire which was distributed via email, WhatsApp and Instagram. Methods of data analysis using the mean and linear regression processed with SPSS. This research focuses on the study of marketing strategies which include price, promotion and product differentiation which effect on the success of the event menegement. The findings show that pricing, promotion and product differentiation strategies have a significant influence on the success of the event. The recommendations given in this study are that companies need to devise and define a marketing strategy which includes price, promotion, product and distribution. By establishing a clear marketing strategy, the company's excellence can be increased and achieve better performance.
Smart-Rural Entrepreneurship: Integration of IoT and Entrepreneurship Management to Strengthen the Village Economy Adi Suryo Ramadhan; Iman Saufik Suasana; Setyo Aji Pamungkas; Nesa Adinda
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.601

Abstract

This study explores the development and implementation of the Smart-Rural Entrepreneurship model as a strategic initiative to strengthen rural economic systems through the integration of digital technologies. Rural micro, small, and medium enterprises (MSMEs) often face challenges such as limited access to markets, decision-making tools, and institutional support, which hinder their competitiveness in the digital economy. The objective of this research is to design and evaluate a context-specific model that integrates Internet of Things (IoT) technology, Business Intelligence (BI), and the Simple Additive Weighting (SAW) decision-making method to enhance entrepreneurship in rural areas. The research followed four stages: identifying local potentials and needs, designing a smart entrepreneurship system, implementing and testing the system in a partner village, and evaluating and refining the system. The findings show that more than 82% of MSME actors adopted the digital promotion website after training, 76% utilized the SAW system to prioritize business strategies, and 68% benefited from the BI dashboard for real-time monitoring of sales and inventory. The integration of IoT and BI improved decision-making and reduced reliance on intuition, while the SAW method supported objective prioritization. The overall digital adoption increased from 40% to 82%, showing the effectiveness of the model in empowering rural MSMEs and promoting inclusive digital transformation.
Co-Authors Agus Wibowo Iman Saufik Suasana Nesa Adinda Setyo Aji Pamungkas Tri Imaliya