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All Journal Welfare: Jurnal Pengabdian Masyarakat RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Nuryani, Efi
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Penguatan Ekosistem Bisnis melalui Digitalisasi Produk UMKM Solusi Berkah Miliyarder Salsabila, Eisa Aulia; Putri, Eka Aprilia Yasinta; Ismiati, Eny Dwi Ayu; Afifah, Fajar Dwi Nur; Nuryani, Efi
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2179

Abstract

The rapid development of digital technology presents new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach. Solusi Berkah Miliyarder, an MSME located in Kediri, East Java, specializes in selling British Propolis. However, limited access to digital marketing has hindered its business growth. This community service program aimed to enhance the competitiveness of Solusi Berkah Miliyarder through the creation of an online catalog. The method used was Community-Based Research (CBR), involving training, mentoring, and implementation of a digital catalog via a dedicated website. The results showed a 30% increase in product sales and a wider market reach within the first month of implementation. Additionally, the MSME owners gained essential skills in managing online marketing independently. This program highlights the importance of digital transformation for MSMEs to thrive in a competitive business environment.
P PENDAMPINGAN UMKM DESA KEDUNGSARI MELALUI STRATEGI REBRANDING DAN DIGITAL MARKETING GUNA MENGEMBANGKAN JARINGAN PEMASARAN: Abstrak, Pendahuluan, Pembahasan, Identifikasi Masalah, Metode pelaksanaan, hasil dan pembahasan, kesimpulan, serta referensi Kusuma Nandhita Azzahro; Naja, Muhamad Zidna Izzatan; Nuryani, Efi; Akbar, Sandy Rizaqul; Riantiningrum, Regina; Tamsyida, Mutiara Naura
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v4i2.4342

Abstract

Keberadaan usaha kecil di Indonesia semakin diakui, terutama sejak diberlakukannya Undang-Undang Nomor 9 Tahun 1995. UMKM memainkan peran penting dalam menopang perekonomian nasional. Namun, tantangan signifikan yang dihadapi UMKM adalah adaptasi terhadap pemasaran digital di era Revolusi Industri 4.0. Kurangnya literasi teknologi dan penguasaan media sosial menjadi kendala utama dalam memperluas jangkauan pasar. Dalam upaya mendukung pengembangan UMKM, program Kuliah Kerja Nyata (KKN) di Desa Kedungsari berfokus pada pendampingan digital marketing dan rebranding. Melalui metode ABCD (Asset-Based-Community Development), tim KKN memberikan pelatihan terkait penggunaan media sosial dan pembuatan logo untuk meningkatkan visibilitas dan daya saing produk UMKM. Pendekatan ini diharapkan dapat membantu UMKM memanfaatkan teknologi digital, memperluas pasar, serta meningkatkan penjualan dan pertumbuhan usaha secara berkelanjutan.
Co-Authors Afifah, Fajar Dwi Nur Akbar, Sandy Rizaqul Ismiati, Eny Dwi Ayu Kusuma Nandhita Azzahro Naja, Muhamad Zidna Izzatan Putri, Eka Aprilia Yasinta Riantiningrum, Regina Salsabila, Eisa Aulia Tamsyida, Mutiara Naura