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All Journal Bilingua RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Riantiningrum, Regina
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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P PENDAMPINGAN UMKM DESA KEDUNGSARI MELALUI STRATEGI REBRANDING DAN DIGITAL MARKETING GUNA MENGEMBANGKAN JARINGAN PEMASARAN: Abstrak, Pendahuluan, Pembahasan, Identifikasi Masalah, Metode pelaksanaan, hasil dan pembahasan, kesimpulan, serta referensi Kusuma Nandhita Azzahro; Naja, Muhamad Zidna Izzatan; Nuryani, Efi; Akbar, Sandy Rizaqul; Riantiningrum, Regina; Tamsyida, Mutiara Naura
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/rgk.v4i2.4342

Abstract

Keberadaan usaha kecil di Indonesia semakin diakui, terutama sejak diberlakukannya Undang-Undang Nomor 9 Tahun 1995. UMKM memainkan peran penting dalam menopang perekonomian nasional. Namun, tantangan signifikan yang dihadapi UMKM adalah adaptasi terhadap pemasaran digital di era Revolusi Industri 4.0. Kurangnya literasi teknologi dan penguasaan media sosial menjadi kendala utama dalam memperluas jangkauan pasar. Dalam upaya mendukung pengembangan UMKM, program Kuliah Kerja Nyata (KKN) di Desa Kedungsari berfokus pada pendampingan digital marketing dan rebranding. Melalui metode ABCD (Asset-Based-Community Development), tim KKN memberikan pelatihan terkait penggunaan media sosial dan pembuatan logo untuk meningkatkan visibilitas dan daya saing produk UMKM. Pendekatan ini diharapkan dapat membantu UMKM memanfaatkan teknologi digital, memperluas pasar, serta meningkatkan penjualan dan pertumbuhan usaha secara berkelanjutan.
Digital Piety and Religious Identity in Indonesian Gen Z: A Critical Discourse Analysis of Islamic Memes on Instagram Indrawan, Fani; Faizi, Ahmad; Eviana, Eva; Riantiningrum, Regina
Bilingua Vol. 4 No. 1 (2026): Bilingua: Journal of English and Arabic Studies
Publisher : Lembaga Pengembangan Bahasa Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bilingua.v4i1.11752

Abstract

This study examines how Islamic-themed memes on Instagram represent the social reality and religious identity of Indonesian Gen Z through humor and digital discourse. The data is five purposively selected memes, categorized into five thematic dimensions: behavior and social control, intellect and belief, discipline and character, psychology and life solutions, and lifestyle and consumption. The analysis is using Fairclough’s Critical Discourse Analysis (CDA) to identify three dimensions of textual analysis, discursive practice, and socio-cultural practice. The findings reveal that Islamic memes function not merely as entertainment, but as discursive tools for negotiating religiosity within contemporary digital culture. At the textual level, the memes employ irony, linguistic inversion, symbolism, and visual juxtaposition to communicate moral and theological messages in relatable ways. At the discursive level, the memes demonstrate strong intertextuality with internet culture, debate culture, motivational discourse, and popular media references, allowing religious messages to circulate effectively within social media environments. At the socio-cultural level, the study identifies emerging phenomena such as horizontal preaching, digital moral surveillance, therapeutic religiosity, intellectualized faith, and digital asceticism among Indonesian Gen Z. The study concludes that religious identity among Gen Z is increasingly constructed through participatory digital culture rather than solely through formal religious institutions.
Co-Authors Akbar, Sandy Rizaqul Eviana, Eva Indrawan, Fani Kusuma Nandhita Azzahro Naja, Muhamad Zidna Izzatan Nuryani, Efi Tamsyida, Mutiara Naura