Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Law and Economics Review
Widyastuti, Nur Azmi
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Power of Hedonic Motivation and Discounts through Releasing Impulse Buying in Indonesia: Kekuatan Motivasi Hedonis dan Diskon melalui Melepaskan Impulse Buying di Indonesia Widyastuti, Nur Azmi; Hariasih, Misti
Indonesian Journal of Law and Economics Review Vol. 19 No. 2 (2024): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i2.1104

Abstract

This study investigates the effects of hedonic shopping motivation, price discounts, and shopping lifestyle on impulse buying at TikTok Shops among consumers in Sidoarjo. Using a quantitative explanatory approach, data were collected from 160 respondents through online questionnaires and analyzed with SPSS 22. The results reveal that all three factors significantly increase impulse buying behavior. These findings suggest that marketers on social commerce platforms like TikTok Shop can enhance impulse purchases by appealing to hedonic motivations, offering price discounts, and catering to various shopping lifestyles. Highlights: 1. Key Drivers: Hedonic motivation, price discounts, and shopping lifestyle drive impulse buying.2. Data Analysis: SPSS 22 analysis of 160 respondents confirms significant variable impact.3. Marketing Insight: Social commerce can boost impulse buys with targeted discounts and motivations. Keywords: Hedonic Shopping, Price Discounts, Shopping Lifestyle, Impulse Buying, TikTok Shop
Co-Authors Misti Hariasih