Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Indonesian Journal of Law and Economics Review
Saptarianto, Bayu Alief
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How Lifestyle and Quality Drive Chatime Purchases in Indonesia: Bagaimana Gaya Hidup dan Kualitas Mendorong Pembelian Chatime di Indonesia Saptarianto, Bayu Alief; Oetarjo, Mas
Indonesian Journal of Law and Economics Review Vol. 19 No. 3 (2024): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v19i3.1135

Abstract

Technological developments have significantly impacted the lifestyle of Indonesian people. This research investigates how taste, product quality, and lifestyle influence purchasing decisions for Chatime products at Lippo Plaza Sidoarjo Mall. Using a quantitative method with Simple Random Sampling, data from 100 respondents were collected via Likert scale questionnaires and analyzed using linear regression. The results show that taste, product quality, and lifestyle positively and significantly affect purchasing decisions. These findings highlight the importance of improving product attributes and aligning marketing strategies with consumer lifestyles to enhance purchasing decisions. Future studies should explore broader demographics and diverse data collection methods. Highlight: Taste, product quality, and lifestyle positively influence purchasing decisions. Quantitative method with Simple Random Sampling used for data collection. Linear regression analysis confirms significant effects on purchasing behavior. Keywoard: Technological impact, Lifestyle, Purchasing decisions, Chatime, Linear regression
Co-Authors Oetarjo, Mas