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All Journal International Journal of Social and Management Studies (IJOSMAS)
Amiruddin, Ja'far
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Beyond Likes: Social Media's Impact on Tourists' Festival Revisiting Intentions Utami, Heryanti; Purnawan, Julius; Choirida; Amiruddin, Ja'far; Novitasari, Dewiana
International Journal of Social and Management Studies Vol. 5 No. 1 (2024): February 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i1.391

Abstract

This study explores the interplay of social media, website quality, festival satisfaction, and festival revisiting intention in the context of tourism in Indonesia. Data were gathered from samples of 253 tourists at Festival Kebudayaan Yogyakarta (FKY) in Yogyakarta, Indonesia and analyzed using partial least square structural equation modelling (PLS-SEM) with the aid of SmartPLS (4.0). The research investigates the relationships between these variables to provide valuable insights for destination marketers and event organizers. The findings reveal that social media and website quality positively influence festival satisfaction, which in turn impacts tourists' intentions to revisit the festival. These results underscore the significance of leveraging social media and ensuring high website quality to enhance festival experiences and encourage repeat visitation. The implications of these findings extend to the broader tourism industry, offering valuable guidance for promoting sustainable and engaging cultural events in Indonesia and potentially in other similar contexts.
Examining the Impact of Authentic Leadership and Organizational Culture on Organizational Commitment in Universities: A Structural Equation Modeling Approach Novitasari, Dewiana; Utami, Heryanti; Purnawan, Julius; Choirida; Amiruddin, Ja'far
International Journal of Social and Management Studies Vol. 5 No. 1 (2024): February 2024
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v5i1.393

Abstract

This research uses Partial Least Squares Structural Equation Modeling (PLS SEM) using SmartPLS software to analyze the relationship between authentic leadership, organizational culture, and organizational commitment in a university context. Focusing on the influence of deans and directors at Indonesian universities, this research investigates how authentic leadership impacts organizational culture and subsequently influences the commitment of university lecturers. Through a survey involving 350 lecturers from several universities in Indonesia, this research reveals the dynamics between these variables. The results highlight the important role of authentic leadership in establishing a positive organizational culture that, in turn, increases organizational commitment among university faculty. This study also found that organizational culture is able to be a mediator that strengthens the relationship between authentic leadership and organizational commitment. The implications for sustainable organizational development and future research pathways are discussed in terms of these key variables using the PLS SEM methodology with SmartPLS software.
Co-Authors Choirida Novitasari, Dewiana Purnawan, Julius Utami, Heryanti