Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen
Destin Fitria Anjayani
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penerapan Employer Branding dan Employee Value Proposition Untuk Menciptakan Employee Engagement dalam Perspektif Bisnis Islam Fatih Fuadi; Destin Fitria Anjayani
MAMEN: Jurnal Manajemen Vol. 2 No. 4 (2023): Oktober 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i4.2752

Abstract

PT Colombus Bandar Lampung, one of the companies operating in the world of buying and selling cash and credit for electronics and furniture, has the problem that every year from 2020 to 2022, the turnover value exceeds 10%. If the annual turnover rate in a company exceeds 10%, it can be categorized as high. One way that can be done to retain existing workers is to always create internal offers that can increase employee loyalty. This research aims to determine the application of employer branding, the application of employee value proportion, the impact of the application of employer branding and employee value proportion on employee engagement, and the application of employer branding and employee value proposition strategies to create employee engagement from an Islamic business management perspective. This research uses a qualitative approach. PT Colombus has a friendly work environment, which creates a feeling of comfort. Employees felt a friendly work environment and continuous improvement when PT Colombus formulated employee value proportions
Co-Authors Fatih Fuadi