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Ahyar, Akmal Taufiqurrohman
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Public Relations Strategies Via Instagram Account @Putrikarlina14 to Increase the Popularity of Garut Regional Election (Pilkada Garut) Ahyar, Akmal Taufiqurrohman; Suseno, Novie Susanti; Dewi Suyatman Yatnosaputro , Rosanti Utami
Journal of Social Research Vol. 4 No. 7 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2667

Abstract

This study examines the public relations strategy employed through the Instagram account @putrikarlina14 to increase the popularity of the Syakur-Putri candidate pair in the 2024 Garut regional election. The background of the study highlights the drastic rise in electability, significantly influenced by the role of social media. A descriptive qualitative method was applied, involving interviews, observations, and content analysis. The results show that communication strategies integrating personal branding and mass communication theory successfully built emotional closeness, increased engagement, and shaped a positive public image. The use of Instagram features such as Stories and Reels proved effective in reaching young voters. The study concludes that a structured digital strategy with strong visual storytelling can foster adaptive, participatory, and impactful political communication at the local level.
Co-Authors Dewi Suyatman Yatnosaputro , Rosanti Utami Suseno, Novie Susanti