Garuda - Garba Rujukan Digital

Pelatihan Digital Marketing Bagi Para Pengelola Desa Wisata Saung Ciburial Adnan, Iis Zilfah; Suseno, Novie Susanti; Febrina, Raden Ismira; Wulandari, Winda; Awaliah, Nada
Jurnal Media Pengabdian Komunikasi Vol 3, No 2 (2023): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v3i2.251

Abstract Indonesia, a country rich in natural resources, perceives tourism as a major driver of its economy. This study focuses on the dynamic landscape of Indonesian tourism, particularly the shift towards alternative forms, notably village tourism. Sukalaksana Village in Garut Regency, West Java, stands out for the success of its Saung Ciburial Tourism Village managed by the Village-Owned Enterprises (BUMDes). Capitalizing on its natural and cultural assets, the village has made a positive impact on the local economy. To sustain and enhance this success, Universitas Garut initiated a Digital Marketing Training program for the managers of Saung Ciburial Tourism Village. This capacity-building initiative covers social media usage, digital content creation, and online marketing strategies to increase tourism awareness and empower the local community. The methodology involves initial observations, needs identification, material preparation, a workshop, field practices, direct discussions, and reflective evaluation. Participant feedback indicates a significant improvement in digital marketing understanding and increased confidence in managing the village's digital presence. In conclusion, the training positively impacts the knowledge and skills of village tourism managers. To extend this impact, the study recommends expanding similar training to other villages, tailoring modules to specific contexts, and involving external experts for practical insights, ensuring sustained success for Saung Ciburial Tourism Village and similar communities. Keywords: Tourism development; village empowerment; digital marketing; community engagement; sustainable local economy. Abstrak Indonesia, negara yang kaya akan sumber daya alam, memandang pariwisata sebagai penggerak perekonomian utama. Studi ini berfokus pada lanskap pariwisata Indonesia yang terus berkembang, dengan menekankan pergeseran ke arah bentukbentuk alternatif, khususnya wisata desa. Desa Sukalaksana di Kabupaten Garut, Jawa Barat, menonjol karena keberhasilan Desa Wisata Saung Ciburial yang dikelola Badan Usaha Milik Desa (BUMDes). Dengan memanfaatkan aset alam dan budaya yang dimilikinya, desa ini telah memberikan dampak positif terhadap perekonomian lokal. Untuk mempertahankan dan meningkatkan keberhasilan tersebut, Universitas Garut menginisiasi program Pelatihan Digital Marketing bagi para pengelola Desa Wisata Saung Ciburial. Inisiatif peningkatan kapasitas ini mencakup penggunaan media sosial, pembuatan konten digital, dan strategi pemasaran online, yang bertujuan untuk meningkatkan kesadaran pariwisata dan memberdayakan komunitas lokal. Metode yang digunakan meliputi observasi awal, identifikasi kebutuhan, penyiapan materi, kegiatan pelatihan, praktik lapangan, diskusi langsung, dan evaluasi reflektif. Hasil pengabdian menunjukkan bahwa peningkatan yang signifikan dalam pemahaman pemasaran digital dan peningkatan kepercayaan diri dalam mengelola kehadiran digital desa.Kesimpulannya, pelatihan berpengaruh positif terhadap pengetahuan dan keterampilan pengelola wisata desa. Untuk memperluas dampak ini, studi ini merekomendasikan perluasan pelatihan serupa ke desa-desa lain, menyesuaikan modul dengan konteks tertentu, dan melibatkan pakar eksternal untuk mendapatkan wawasan praktis, sehingga memastikan keberhasilan berkelanjutan bagi Desa Wisata Saung Ciburial dan komunitas serupa. Kata-kata kunci: Pengembangan pariwisata; pemberdayaan desa; digital marketing; keterlibatan masyarakat; ekonomi lokal berkelanjutan.

Efektifitas Benchmarking Terhadap Knowledge Gap (Study Pada PT. Changshin Reksa Jaya) Susanto, Riki Aji; Nabhani, Irfan; Suseno, Novie Susanti
Journal Of Entrepreneurship and Strategic Management Vol. 3 No. 01 (2024): Journal Of Entrepeneurship and Strategic Management
Publisher : Program Pascasarjana Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jesm.v3i01.313

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana konsep benchmarking terhadap knowledge gap pada PT. Changshin Reksa Jaya untuk menghasilkan optimalisasi karyawan dalam mencapai tujuan perusahaan dan faktor apa saja yang menjadi kendala dalam penerapan benchmarking terhadap knowledge gap di PT. Changshin Reksa Jaya. Saat ini PT. Changshin reksa jaya menunjukkan belum adanya pengukuran yang jelas knowledge gap yang belum optimal dalam memaksimalkan benchmarking. Aktivitas dalam analisis data kualitatif dilakukan secara interaktif dan berlangsung secara terus menerus sampai tuntas, Adapun langkah-langkahnya adalah reduksi data dan penyajian data peneliti menetapkan sumber data meliputi 35 informan, peristiwa, lokasi, dan dokumen. Sedangkan, untuk dapat memperoleh data secara holistic dan integrative, pengumpulan data dalam penelitian ini menggunakan tiga teknik yaitu wawancara mendalam, observasi partisipan, studi dokumentasi. Berdasarkan hasil penelitian PT. Changsin sudah menerapkan brenchmarking dan penerapan knowledge management kurang lebih selama 10 tahun, namun sejauh ini PT Changsin memang belum optimal dan belum memilliki wadah dan tempat untuk berbagi pengetahuan antara satu individu dan individu lainnya, seperti fasilitas, ruang meeting untuk diskusi tatap muka adapun hambatan ataupun kendala dalam penerapan benchmarking terhadap knowledge gap yang terjadi karena kurangnya keinginan untuk berbagi, rendahnya minat baca. Dokumen administrasi (panduan) belum berjalan dengan baik, kendala penerapan benchmarking terhadap knowledge gap yang sering terjadi diantaranya kurangnya kepercayaan baik antara pegawai kepada sesama pegawai maupun antara pegawai dengan pimpinan, perbedaan budaya, bahasa, dan referensi, status dan penghargaan terhadap pemilik pengetahuan, kurangnya kapasitas menyerap dari penerima. Untuk memantau proses perkambangan knowledge gap managemen harus melakukan review dan mengirim perwakilanya untuk mengembangkan pengentahuanya untuk menjaga penerapan knowledge management tetap berjalan diberikan penanggung jawab ditiap departemen untuk meningkatkan kualitas dan nilai dari pengetahuan dan agar orang yang pensiun pengetahuannya tidak ikut pergi.

Technology Acceptance of GoFood Services Suseno, Novie Susanti
Jurnal Algoritma Vol 21 No 1 (2024): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.21-1.1603

The millennial generation, who are familiar with electronic devices and the internet, have become accustomed to ordering food via applications. Because the use of applications for ordering food has expanded due to the digital economy era. Where economic activities have begun to be based on the use of information technology. However, this certainly needs to be researched further to find out more about how technology through online orders can influence interest behavior and repurchase decisions among the millennial generation. This research aims to identify factors that influence consumers to make repurchase decisions, including perceived ease of use, perceived usefulness, trust, and purchase decisions. In this research, the population used as a sample was 100 respondents. The author uses primary data, namely by distributing questionnaires to GoFood users. This study uses a quantitative approach. The data processing technique used is by using a t-test on each path of partial direct influence. The research results show that perceived ease of use influences purchase intention, perceived usefulness influences purchase decision, trust influences purchase decision. perceived ease of use influences the intention to repurchase decision, perceived usefulness influences the intention to repurchase decision, trust influences the intention to repurchase decision, and Purchase intention (purchase decision) influences the intention to repurchase (repurchase decision). The implications of this research further clarify how the role of technology applied in the culinary business influences people's interest in using the Gofood application.

Perancangan Ulang Tata Letak Fasilitas untuk Meningkatkan Produktivitas dan Efisiensi Biaya Menggunakan Metode Systematic Layout Planning Suseno, Novie Susanti; Aulawi, Hilmi; Rustandi, Rustandi
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1529

In today's modern era, industrial development is increasingly rapid. This further encourages the development of businesses in all fields. One of them is the convection industry. The emergence of more new companies resulted in increasingly fierce competition. To win this competition, companies must use various strategies. Problems in layout result in overstock and high handling costs. Therefore, layout plays an important role in increasing space use efficiency, reducing handling costs and increasing process capacity. This research aims to design a facility layout that can increase productivity and cost efficiency in CV. Zahra Sewing House. The method used in layout design is the SLP (Systematic Layout Planning) method with the help of BLOCPLAN software. Based on the analysis of the Activity Relationship Chart (ARC), an alternative layout proposal was produced using the SLP method and BLOCPLAN software. Based on the results and data processing that has been carried out, there is a decrease in OMH (Material Handling Costs) in both proposals

Perencanaan Perbaikan Kinerja Perusahaan: Studi Kasus: CV. Kiki Jaya Motor Suseno, Novie Susanti; Aulawi, Hilmi; Al Faujan, Septian Kiki
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1557

Penelitian ini bertujuan untuk melakukan pengukuran secara komprehensif terhadap kinerja perusahaan CV. Kiki Jaya Motor serta melakukan perbaikan terhadap kinerja yang kurang optimal. Pengukuran dilakukan dengan Balanced Scorecard melalui empat perspektif yakni perspektif keuangan, pelanggan, bisnis internal, dan pertumbuhan dan pembelajaran. Hasil pengukuran menyatakan perspektif keuangan, bisnis internal, dan pertumbuhan dan perkembangan berkinerja baik sesuai tolok ukur yang telah ditentukan. Sementara itu, pada perspektif pelanggan berkinerja tidak baik dengan Customer Retention Rate dan Acquisition Rate tidak mencapai 50% selama 12 bulan terakhir dan kepuasan pelanggan berada di level kurang puas. Selanjutnya, direncanakan perbaikan sesuai dengan hasil pengukuran yang telah dilakukan menggunakan Analytical Hierarchy Process. Hasil perencanaan diperoleh tujuan perbaikan berdasarkan patokan nilai yang ada pada perspektif pelanggan yaitu optimalisasi pengalaman pelanggan untuk meningkatkan retensi dan kepuasan dengan kriteria atau misi yaitu peningkatan kualitas dan pelayanan serta dalam proses perbaikannya menggunakan pemilihan alternatif yaitu melakukan survei kepuasan pelanggan secara berkala untuk mengidentifikasi area peningkatan, melakukan riset pasar untuk memahami kebutuhan dan preferensi pelanggan, menyediakan produk atau layanan yang memadai di berbagai kanal distribusi, melakukan tranparansi dalam proses rantai pasokan, dan melakukan pelatihan reguler untuk meningkatkan kualitas pelayanan.

Pengaruh Komunikasi Interpersonal Terhadap Pelayanan Akademik Mahasiswa Pratiwi, Resty Mustika; Suseno, Novie Susanti; Muchtar, Alyya Najla
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 10, No 1 (2024): April 2024 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v10i1.3707

Abstract The university, as a higher education institution, has the responsibility to develop science and technology and to form a social enlightenment in students to be able to analyze, develop opinions, and enhance critical and reflective knowledge. The primary goal is to create students who can make a positive contribution as the successor generation of the nation. Evaluation of the quality of academic services and interpersonal communication at the Faculty of Communication and Information focuses on factors such as ease, accessibility, speed, reliability, and hospitality in the attitude of service. The research focuses on the quality of academic services, student satisfaction, and their impact on the Faculty of Communication and Information. The method used in this research is a descriptive study method with a quantitative approach. Data analysis techniques in this study are using primary data and secondary data. The data collection technique used is a questionnaire with a total population of 1139 active students in the Faculty of Communication and Information. The sampling technique used was Probabilitiy Sampling with a total of 91 criteria respondents. Research results show that interpersonal communication is categorized on the criterion of "Good"Quality of Academic Services is categorized according to the percentage criterion of "Good", resulting from Student Satisfaction in the category "Well". Result determination coefficient, that is, the influence of interpersonal communication and the quality of academic service on students. Based on the correlation of the influence of interpersonal communication and the quality of academic services on students in strong categories. According to him, effective education can change student behavior. Keywords: Interpersonal communication; quality of academic service; student satisfaction; interaction. Abstrak Universitas, sebagai lembaga pendidikan tinggi, memiliki tanggung jawab mengembangkan ilmu pengetahuan dan teknologi serta membentuk melek sosial pada mahasiswa agar mampu menganalisis, mengembangkan opini, dan meningkatkan pengetahuan yang kritis dan reflektif. Tujuan utamanya adalah menciptakan mahasiswa yang dapat memberikan kontribusi positif sebagai generasi penerus bangsa. Evaluasi kualitas layanan akademik dan komunikasi interpersonal di Fakultas Komunikasi dan Informasi menitikberatkan pada faktor-faktor seperti kemudahan, ketepatan, kecepatan, keandalan, dan keramahan dalam sikap pelayanan. Penelitian ini fokus pada penilaian kualitas layanan akademik, kepuasan mahasiswa, dan dampaknya di Fakultas Komunikasi dan Informasi. Tujuan dari penelitian ini adalah mengukur komunikasi interpersonal dan kualitas layanan akademik terhadap kepuasan mahasiswa. Metode yang digunakan pada penelitian ini yaitu metode studi deskriptif dengan pendekatan kuantitatif. Teknik analisis data pada penelitian ini yaitu menggunakan data primer dan data sekunder. Teknik pengumpulan data yang digunakan yaitu kuesioner dengan jumlah populasi 1139 mahasiswa aktif di Fakultas Komunikasi dan Informasi. Teknik pengambilan sampel yang digunakan yaitu Probabilitiy Sampling dengan total 91 responden kreteria tertentu. Hasil penelitian menunjukkan bahwa Komunikasi Interpersonal dikategori pada kriteria “Baik”Kualitas Layanan Akadmek dikategorikan pada kriteria persentase “Baik”, hasil dari Kepuasan Mahasiswa dalam karegori “Baik”. Hasil koefisien determinasi, yaitu terdapat pengaruh komunikasi interpersonal dan kualitas layanan akademik terhadap kepuasan mahasiswa. Berdasarkan nilai korelasi pengaruh komunikasi interpersonal dan kualitas layanan akdemik terhadap kepuasan mahasiswa dalam kategori kuat. Kesimpulan bahwa layan akademik yang efektif dapat mengubah perilaku mahasiswa. Kata-kata kunci : Komunikasi interpersonal; kualitas layanan; kepuasan mahasiswa; interaksi.

Instagram Sebagai Komunikasi Publik Humas Pores Garut dalam Meningkatkan Citra Lembaga Utami Dewi, Rosanti; Suseno, Novie Susanti; Sylvia, Via
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 10, No 1 (2024): April 2024 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v10i1.3683

Abstract The police is a national law enforcement agency owned by the state. In carrying out its duties, the Police, in this case the Garut Police, carry out public communication in communicating various rules, appeals, incidents and others related to the main duties and functions of the Police. Advances in communication technology require the Garut Police, in this case Public Relations, to adapt so that they can communicate interactively with the public. Instagram was chosen to be used as the main online communication channel because it has features that can support the public communication needs carried out by the Garut Police with the aim of gaining engagement and trust in the public so that it can improve the image of the institution. The aim of this research is to explain the implementation of public relations communication strategies on Instagram to improve the image of the Garut Police. This research method uses qualitative methods with the Cutlip, Center and Broom model of communication strategy theory: determining problems, planning and preparing programs, taking action and communicating and evaluating programs. Approach with descriptive studies and constructivist paradigm, data collection techniques using observation, interviews and documentation studies, techniques for determining informants and sources using purpose sampling by interviewing 3 informants and 2 sources. The results of the research show that the Garut Police's public relations communication strategy is in 4 stages, namely (1) determining the problem, namely organizing and coordinating with operational functions, (2) planning and preparing programs, namely creating content for the role of the police and clarifying news, complying with the publication law, (3 ) taking action and communicating, namely the police chief as a communicator, being objective and open, using common language, using Instagram, (4) evaluating the program, namely determining the concept, taking data, getting positive feedback and trust so that Instagram followers @polresgarut increased from 37.6 thousand to 96,4 RB. Keywords: Use of Instagram; Garut police public relations; public communication; institutional image. Abstrak Kepolisian merupakan lembaga penegak hukum nasional. Dalam melaksanakan tugasnya Kepolisian dalam hal ini Polres Garut melakukan komunikasi publik dalam mengkomunikasi berbagai aturan, himbauan, kejadian dan lainnya berkait dengan tugas pokok dan fungsi Kepolisian. Kemajuan teknologi komunikasi menuntut Polres Garut dalam ini Humas untuk beradaptasi sehingga dapat berkomunikasi secara interaktif dengan masyarakat. Instagram dipilih untuk dijadikan sebagai sarana komunikasi online utama karena memiliki fitur yang dapat mendukung kebutuhan komunikasi publik yang dilaksanakan Polres Garut dengan tujuan didapatnya engagment dan kepercayaan pada publik sehingga dapat meningkatkan citra lembaga. Tujuan dari penelitian ini adalah untuk menjelaskan implementasi dari strategi komunikasi publik humas Polres Garut di instagram untuk meningkatkan citra Polres Garut. Metode penelitian ini menggunakan metode kualitatif dengan teori strategi komunikasi model Cutlip, Center dan Broom: mentukan masalah, perencanaan dan penyusunan program, melakukan tindakan dan berkomunikasi dan evaluasi program. Pendekatan dengan studi deskriptif dan paradigma konstruktivis, teknik pengumpulan data dengan pengamatan, wawancara dan studi dokumentasi, teknik penentuan informan dan narasumber dengan purpose sampling mewawancarai 3 informan dan 2 narasumber. Hasil penelitian menunjukkan bahwa strategi komunikasi humas Polres Garut dalam 4 tahapan, yakni (1) menentukan masalah adalah menyusun pengorganisasian dan berkoordinasi dengan fungsi operasional, (2) perencanaan dan penyusunan program yakni membuat konten peran kepolisian dan berita klarifikasi, menaati UU publikasi, (3) melakukan tindakan dan berkomunikasi yakni kapolres sebagai komunikator, bersikap objektif dan terbuka, bahasa umum, menggunakan instagram, (4) evaluasi program yakni menentukan konsep, pengambilan data, mendapatkan feedback positif dan kepercayaan sehingga followers instagram @polresgarut meningkat dari 37,6RB jadi 96,4 RB. Kata-kata kunci : Pemanfaatan instagram; humas polres garut; komunikasi publik; citra lembaga.

Challenges of Implementing Strategic Management Accounting and Innovative Culture Suseno, Novie Susanti
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30853

Strategic management accounting (SMA) is important for every organization to achieve its strategic goals. This is because SMA can provide significant added value by providing the relevant information that modern organizations need to successfully achieve competitive advantage. The aim of this study is to investigate the application of SMA techniques in building a culture of innovation in creative industry companies in Garut district. This research contributes to knowledge that can provide an overview of the challenges in implementing strategic management accounting in adopting strategic management accounting innovations holistically. This research uses a qualitative approach. The informants in this research were 5 company managers and strategic management experts as sources person. The research results show that companies are faced with several challenges, such as managers being required to understand accounting and the ability of managers to make strategic decisions by paying attention to environmental changes that occur. The stages of SMA techniques to achieve a culture of innovation are by carrying out strategic benchmarking and performance benchmarking, competitive position monitoring, performance measurement system, competitor cost estimation and pricing strategy. By implementing SMA Techniques, this really helps the Company in improving its culture of innovation. By studying environmental changes, which are fully oriented towards meeting customer expectations, this has an impact on the team's work culture becoming more innovative.

Technology Acceptance of GoFood Services Suseno, Novie Susanti
Jurnal Algoritma Vol 21 No 1 (2024): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.21-1.1603

The millennial generation, who are familiar with electronic devices and the internet, have become accustomed to ordering food via applications. Because the use of applications for ordering food has expanded due to the digital economy era. Where economic activities have begun to be based on the use of information technology. However, this certainly needs to be researched further to find out more about how technology through online orders can influence interest behavior and repurchase decisions among the millennial generation. This research aims to identify factors that influence consumers to make repurchase decisions, including perceived ease of use, perceived usefulness, trust, and purchase decisions. In this research, the population used as a sample was 100 respondents. The author uses primary data, namely by distributing questionnaires to GoFood users. This study uses a quantitative approach. The data processing technique used is by using a t-test on each path of partial direct influence. The research results show that perceived ease of use influences purchase intention, perceived usefulness influences purchase decision, trust influences purchase decision. perceived ease of use influences the intention to repurchase decision, perceived usefulness influences the intention to repurchase decision, trust influences the intention to repurchase decision, and Purchase intention (purchase decision) influences the intention to repurchase (repurchase decision). The implications of this research further clarify how the role of technology applied in the culinary business influences people's interest in using the Gofood application.

Perancangan Ulang Tata Letak Fasilitas untuk Meningkatkan Produktivitas dan Efisiensi Biaya Menggunakan Metode Systematic Layout Planning Suseno, Novie Susanti; Aulawi, Hilmi; Rustandi, Rustandi
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1529

In today's modern era, industrial development is increasingly rapid. This further encourages the development of businesses in all fields. One of them is the convection industry. The emergence of more new companies resulted in increasingly fierce competition. To win this competition, companies must use various strategies. Problems in layout result in overstock and high handling costs. Therefore, layout plays an important role in increasing space use efficiency, reducing handling costs and increasing process capacity. This research aims to design a facility layout that can increase productivity and cost efficiency in CV. Zahra Sewing House. The method used in layout design is the SLP (Systematic Layout Planning) method with the help of BLOCPLAN software. Based on the analysis of the Activity Relationship Chart (ARC), an alternative layout proposal was produced using the SLP method and BLOCPLAN software. Based on the results and data processing that has been carried out, there is a decrease in OMH (Material Handling Costs) in both proposals

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