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STRATEGI BISNIS STARTUP MELALUI BUSINESS MODEL CANVAS: STUDI KASUS GOJEK DAN AIRBNB K.M. Faisal Reza; KA. Noviansyah
Jurnal Cakrawala Ilmiah Vol. 3 No. 5: Januari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v3i5.7423

Abstract

This study explores the application of the Business Model Canvas (BMC) in formulating business strategies that enable innovation and sustainability, focusing on the successful startups Gojek and Airbnb as case studies. BMC, a strategic management tool, provides a structured approach for startups to dissect and optimize their business models. This research delves into how Gojek and Airbnb utilized BMC to identify unique value propositions, adapt to market dynamics, and sustain long-term growth. Through a qualitative analysis, the study highlights the significance of BMC in fostering continuous innovation, strategic adaptation, and scalability in the competitive startup ecosystem. The findings underscore the importance of a holistic approach in business model formulation, continuous iteration based on market feedback, and the strategic alignment of business components to achieve sustainability and competitiveness. This research contributes to the understanding of BMC's practical application in startup strategy development, offering insights and recommendations for startups aiming to navigate the complexities of the modern market landscape
Pengembangan Modul Dengan Aplikasi Edmodo Pada Materi Menulis Makalah Yanti Juniarti; Armi Antasari; KA. Noviansyah
Jurnal Ilmiah Edukatif Vol. 11 No. 1 (2025): Juni
Publisher : FAKULTAS TARBIYAH INSTITUT AGAMA ISLAM SULTAN MUHAMMAD SYAFIUDDIN SAMBAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/jie.v11i1.3592

Abstract

This research is the development of teaching materials module with edmodo on the material of writing papers for students of Akamigas Palembang Polytechnic, with the aim of describing the needs of students and lecturers for learning to write papers, producing teaching materials module writing papers with Edmodo, describing the results of module validation, describing the module trial, and describing the potential impact of the module on student learning outcomes. This development research uses a modification of the Jolly and Bolytho and Dick, Carey, and Carey models. Twenty students and 1 Indonesian language lecturer at Akamigas Palembang Polytechnic are the objects of this research. Data collection techniques using questionnaires and tests, the feasibility of the teaching materials developed can be seen from the validation results by three experts on 3 components of the teaching materials. Based on the results of expert validation, the total score obtained from the assessment of the feasibility of content/material, language, and media obtained a score of 90 out of a maximum score of 105 (converted to 85.71). Based on this score, it can be concluded that the Writing Paper Module with Edmodo that was developed is declared good or feasible to use. In the paired sample t-test on the essay writing test, the difference in the average pretest and posttest scores was 41,000 with a standard deviation of 9.706 and a significance level (2-tailed) of 0.000 <α (0.05), so that the Essay Writing Module with Edmodo has a potential impact on improving students' essay writing skills. The researcher concluded that the essay writing module with Edmodo produced can be used in learning activities and has a potential impact on improving students' essay writing skills.