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Banjar, Yefoni Valentina
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Strategi Pengelolaan Ide dan Gagasan untuk UMKM Warung Bakso menuju Kesuksesan dalam Industri Kuliner Suhendra, Suhendra; Margaret, Natasia Theofani; Banjar, Yefoni Valentina; Lubis, Putri Kemala Dewi
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.208

Abstract

This study aims to explore and analyze the strategy of managing ideas and ideas to increase profitability in Micro, Small and Medium Enterprises (MSMEs) meatball stalls. The method used for this research adopts a qualitative analysis approach and library research method. The data used in this research is secondary, which is obtained from books, journals, articles, and other sources relevant to the strategy of managing ideas and ideas in the culinary industry. The data collection technique is done by collecting reading material related to the problem under study. The results showed that Indonesian culinary MSMEs have a strong reputation and heritage, but are experiencing changes. To increase profitability and competitiveness, effective business planning and development strategies are essential. Business planning involves analyzing the industry, customers, and competitors, and identifying short- and long-term goals. Business development involves identifying opportunities, formulating business alternatives, selecting the best, implementing and evaluating. Idea and idea management strategies such as operational cost management, setting the right pricing policy, and improving operational efficiency are necessary to increase profitability.
Pengaruh Pengetahuan Lingkungan terhadap Sikap dan Perilaku Konsumen dalam Memilih Produk Ramah Lingkungan: Studi Kasus Mahasiswa Universitas Negeri Medan Purba, Bonaraja; Siboro, Hotman; Sianturi, Tasya; Banjar, Yefoni Valentina; Situmeang, Venus
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.315

Abstract

This study aims to uncover the impact of environmental knowledge on consumer attitudes and behaviors in selecting environmentally friendly products, especially among students at Universitas Negeri Medan. A quantitative analysis method was applied by collecting data through online surveys using Google Forms, involving 35 randomly selected respondents from various faculties. The analysis was conducted using the Statistical Package for the Social Sciences (SPSS) software, confirming that environmental knowledge significantly influences consumer attitudes and behaviors. These findings emphasize the importance of environmental knowledge in shaping environmentally conscious attitudes and behaviors among consumers, particularly among students. Furthermore, this research identifies consumer attitudes as a mediator in the relationship between environmental knowledge and consumer behavior. Based on these results, it is recommended to develop comprehensive environmental education programs, conduct further research on other influencing factors, collaborate with industries, develop supportive campus policies, and launch environmental awareness campaigns. These steps are expected to enhance awareness and consumer behavior regarding environmentally friendly products among students and provide directions for further research in this field.
Co-Authors Bonaraja Purba Lubis, Putri Kemala Dewi Margaret, Natasia Theofani Sianturi, Tasya Siboro, Hotman Situmeang, Venus Suhendra Suhendra