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All Journal Gorontalo Management Research International Journal of Economics Development Research (IJEDR) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Simki Economic
Abdul, Elfis Mus
Universitas Gorontalo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Persepsi Bauran Pemasaran Terhadap Kepuasan Pelanggan Di Percetakan Tiara Limboto Kabupaten Gorontalo Elfis Mus Abdul
Gorontalo Management Research Vol 1, No 1 (2018): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.867 KB) | DOI: 10.32662/gomares.v1i1.128

Abstract

ELFIS MUS ABDUL, 2018. marketing hotchpotch perception influence towards customer satisfaction at Printing Office Tiara Limboto regency.This watchfulness aims to detect influence presepsi marketing hotchpotch towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo. Data that used in this watchfulness primary data that baseds on from admission filling kuisioner. Watchfulness population number 50 customers by using incedental method. Technics analysis that used to answer watchfulness problem and test hypothesis doubled regression analysis constructively software statistical package social science (spss) that is used to analyze data. Before do hypothesis test, done validity testing and reliabilitas instrument that continued pegujian regression analysis rules.This watchfulness finding (1) Found positive influence and significant Product towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (2) Found positive influence and significant Price towards customer satisfaction at printing office Tiara Limboto regency Gorontalo, (3) Found positive influence and significant Place towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (4) Found positive influence and significant Promotion towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo.Testing simultaneously attribute that product, price, place and promotion positive influential and significant towards customer satisfaction at printing office Tiara Limboto regency Gorontalo. Influential dominant variable towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo is Place.
The Role of Motivation, Promotion and Religiosity on Customer Decisions to Use Savings with Trust as an Intervening Variable Ratih Pratiwi; Donny Dharmawan; M. Anwar; Elfis Mus Abdul; Loso Judijanto
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3946

Abstract

Today, competition in banking sectors has been very tight, in order the banks can survive they have to provide excellent services. Besides, they should also pay attention to the promotion activity and religiosity aspect so that they can attract customers. Bank Muamalat is a company engaged in the field of Islamic banking that serves deposits in the form of savings and time deposits and distributes sharia-managed financing located in East Lombok Regency. One of the savings products available at Bank Muamalat KK Mataram-Masbagik is iB Hijrah Plan product. This study aims to analyze and examine the factors influencing the motivation, promotions and religiosity on customer decisions with trust as an intervening variable in Bank Muamalat KK Mataram-Masbagik. The method of research is using the quantitative and regression analysis. The sampling technique used an accidental sampling. The sample used as the research object was customer's registered at Bank Muamalat KK Mataram-Masbagik so that 60 respondents were obtained. The data was analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). Based on the analysis, the research shows that the religiosity has a significant positive effect on customer decisions, while motivation and promotion do not have a significant effect on custome's decisions to use the iB Hijrah Plan at Bank Muamalat KK Mataram-Masbagik. The trust is able to mediate the influence of promotion and religiosity on customer decisions, while the trust is unable to mediate the influence of motivation on customer's decisions to use the iB Hijrah Plan. This study contributes to Bank Muamalat KK Mataram-Masbagik so that it maintains aspects of customer trust. If customer trust in Bank Muamalat KK Mataram-Masbagik continues to increase, then customers will not turn to other sharia banks and will continue to use the services provided.  
Pengaruh Digital Marketing dan E-Commerce terhadap Customer Loyality pada Barokah Shop Gorontalo Putri Ayu Hula; Meimoon Ibrahim; Elfis Mus Abdul
Jurnal Simki Economic Vol 8 No 1 (2025): Volume 8 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i1.1117

Abstract

This research aims to assess the impact of digital marketing and e-commerce on customer loyalty at Barokah Shop Gorontalo. The study applies a quantitative approach with data collected through questionnaires distributed to ninety-nine respondents who are customers of Barokah Shop Gorontalo. The data were analyzed using multiple linear regression to determine the effect of each variable on customer loyalty. The results show that both digital marketing and e-commerce, whether assessed individually or together, have a positive and significant influence on customer loyalty. These findings indicate that the implementation of effective digital marketing strategies and the optimization of e-commerce practices can substantially enhance customer loyalty. The outcomes of this research suggest the importance of integrating digital marketing and e-commerce into business strategies to sustain and improve customer engagement at Barokah Shop Gorontalo.
Pilar Kepemimpinan Tangguh: Pelatihan Transformasi Organisasi di SMA Negeri 1 Mananggu Yakup Yakup; Deby Rita Karundeng; Elfis Mus Abdul; Mohammad Rolli Paramata; Idrus Usu; Ahiar Biongan
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.9187

Abstract

Kepemimpinan yang efektif merupakan salah satu faktor penting dalam mendukung keberhasilan pengelolaan organisasi kesiswaan. Namun, pengurus organisasi di SMA Negeri 1 Mananggu masih menghadapi berbagai tantangan, seperti rendahnya kemampuan mengoordinasikan tim, membagi tugas, berkomunikasi secara efektif, dan mengambil keputusan dalam menjalankan program kerja. Kondisi tersebut mendorong dilaksanakannya kegiatan pengabdian melalui inovasi Pilar Kepemimpinan Tangguh sebagai pendekatan untuk memperkuat kapasitas kepemimpinan dan manajemen organisasi siswa. Kegiatan ini bertujuan membentuk karakter kepemimpinan yang adaptif, kolaboratif, dan bertanggung jawab melalui pelatihan yang dipadukan dengan diskusi, simulasi, praktik, dan pendampingan. Sebanyak 30 peserta yang berasal dari pengurus OSIS, PMR, dan Pramuka mengikuti seluruh rangkaian kegiatan. Evaluasi dilakukan menggunakan pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil evaluasi menunjukkan bahwa rata-rata nilai peserta meningkat dari 58,3 pada pre-test menjadi 84,6 pada post-test, atau mengalami peningkatan sebesar 45,1%. Selain peningkatan pengetahuan, peserta juga menunjukkan perubahan positif dalam kemampuan bekerja sama, mengelola organisasi, menyusun program kerja, serta mengambil keputusan secara lebih terarah. Temuan ini menunjukkan bahwa Pilar Kepemimpinan Tangguh mampu menjadi pendekatan yang efektif dalam memperkuat kapasitas kepemimpinan organisasi kesiswaan sekaligus mendukung terciptanya tata kelola organisasi sekolah yang lebih aktif, adaptif, dan berkelanjutan.
Co-Authors Ahiar Biongan Donny Dharmawan Ibrahim, Meimoon Idrus Usu Karundeng, Deby Rita Loso Judijanto M. Anwar Mohammad Rolli Paramata Putri Ayu Hula Ratih Pratiwi Yakup Yakup