Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Gorontalo Management Research International Journal of Economics Development Research (IJEDR)
Abdul, Elfis Mus
Universitas Gorontalo
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Persepsi Bauran Pemasaran Terhadap Kepuasan Pelanggan Di Percetakan Tiara Limboto Kabupaten Gorontalo Elfis Mus Abdul
Gorontalo Management Research Vol 1, No 1 (2018): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (514.867 KB) | DOI: 10.32662/gomares.v1i1.128

Abstract

ELFIS MUS ABDUL, 2018. marketing hotchpotch perception influence towards customer satisfaction at Printing Office Tiara Limboto regency.This watchfulness aims to detect influence presepsi marketing hotchpotch towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo. Data that used in this watchfulness primary data that baseds on from admission filling kuisioner. Watchfulness population number 50 customers by using incedental method. Technics analysis that used to answer watchfulness problem and test hypothesis doubled regression analysis constructively software statistical package social science (spss) that is used to analyze data. Before do hypothesis test, done validity testing and reliabilitas instrument that continued pegujian regression analysis rules.This watchfulness finding (1) Found positive influence and significant Product towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (2) Found positive influence and significant Price towards customer satisfaction at printing office Tiara Limboto regency Gorontalo, (3) Found positive influence and significant Place towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo, (4) Found positive influence and significant Promotion towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo.Testing simultaneously attribute that product, price, place and promotion positive influential and significant towards customer satisfaction at printing office Tiara Limboto regency Gorontalo. Influential dominant variable towards customer satisfaction at Printing Office Tiara Limboto regency Gorontalo is Place.
The Role of Motivation, Promotion and Religiosity on Customer Decisions to Use Savings with Trust as an Intervening Variable Ratih Pratiwi; Donny Dharmawan; M. Anwar; Elfis Mus Abdul; Loso Judijanto
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 3 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i1.3946

Abstract

Today, competition in banking sectors has been very tight, in order the banks can survive they have to provide excellent services. Besides, they should also pay attention to the promotion activity and religiosity aspect so that they can attract customers. Bank Muamalat is a company engaged in the field of Islamic banking that serves deposits in the form of savings and time deposits and distributes sharia-managed financing located in East Lombok Regency. One of the savings products available at Bank Muamalat KK Mataram-Masbagik is iB Hijrah Plan product. This study aims to analyze and examine the factors influencing the motivation, promotions and religiosity on customer decisions with trust as an intervening variable in Bank Muamalat KK Mataram-Masbagik. The method of research is using the quantitative and regression analysis. The sampling technique used an accidental sampling. The sample used as the research object was customer's registered at Bank Muamalat KK Mataram-Masbagik so that 60 respondents were obtained. The data was analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). Based on the analysis, the research shows that the religiosity has a significant positive effect on customer decisions, while motivation and promotion do not have a significant effect on custome's decisions to use the iB Hijrah Plan at Bank Muamalat KK Mataram-Masbagik. The trust is able to mediate the influence of promotion and religiosity on customer decisions, while the trust is unable to mediate the influence of motivation on customer's decisions to use the iB Hijrah Plan. This study contributes to Bank Muamalat KK Mataram-Masbagik so that it maintains aspects of customer trust. If customer trust in Bank Muamalat KK Mataram-Masbagik continues to increase, then customers will not turn to other sharia banks and will continue to use the services provided.  
Co-Authors Donny Dharmawan Loso Judijanto M. Anwar Ratih Pratiwi