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All Journal International Journal of Application on Economics and Business
Ariniputri, Nadia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FACTORS AFFECTING PURCHASE INTENTION OF THE ICE CREAM INDUSTRY Tjayadi, Stefanni; Tjokrosaputro, Miharni; Ariniputri, Nadia
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1681-1693

Abstract

The contemporary beverage business has recently begun attracting much attention from Indonesian consumers, especially in Jakarta. The contemporary beverage industry has recently garnered significant attention among consumers in Jakarta, Indonesia. This investigation aimed to ascertain whether there is a relationship between Electronic Word of Mouth (E-WOM) and Perceived Price with respect to customer Purchase Intention for ice cream, with Trust serving as a mediating factor. The study's participants were residents of Jakarta, with a sample size of 225 individuals selected through purposive sampling. Data analysis was conducted using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The findings of this research reveal that E-WOM, perceived price, and trust influence consumer purchase intentions for ice cream products in Jakarta. Furthermore, this study highlights the mediating role of trust in the relationship between E-WOM and consumer purchase intentions.
FACTORS AFFECTING PURCHASE INTENTION OF HEALTHY DRINKS Lie, Brenden; Tjokrosaputro, Miharni; Ariniputri, Nadia; Krisnaputra, Ariel; Devotyasto, Mario
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2639-2649

Abstract

Today, choosing healthy foods and providing adequate nutrients is crucial for the body. Someone better choose clean foods and beverages that have undergone hygienic processing to prevent contamination with harmful ingredients. One of the products that can assist customers in meeting their nutritional needs to increase endurance and avoid illness is healthy beverages. This study examined how health awareness, food safety, and perceived advantages affect the buying intention of healthy drinks. This research employs a non-probability approach with purposive selection. 224 respondents were recruited by disseminating surveys online via Google Forms, and the data was evaluated using SmartPLS4.0-SEM. The results of this study show that health consciousness, food safety, and perceived benefits all have positive but minor effects on purchase intentions for healthy beverages in Jakarta. The results of this study suggest that food safety and health consciousness can increase consumer demand for healthful drinking products. Therefore, healthy drinks can pay attention to these factors to increase consumer interest in buying healthy beverage products.
Co-Authors Devotyasto, Mario Krisnaputra, Ariel Lie, Brenden Tjayadi, Stefanni Tjokrosaputro, Miharni