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All Journal International Journal of Application on Economics and Business
Devotyasto, Mario
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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BUILDING THE REPUTATION OF PRIVATE UNIVERSITIES BASED ON LECTURER AND STUDENT RESEARCH PERFORMANCE Anggarina, Paula Tjatoerwidya; Irawan, Agustinus Purna; Dewi, Fransisca Iriani Roesmala; Devotyasto, Mario
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.695-704

Abstract

A good reputation is one of the important things in building the trust of all stakeholders in private universities. High level of trust from the community will have a positive impact on the operations of universities, especially for sustainability in the present and in the future. One of the important factors that need to be considered in building a reputation is the publication of research performance of lecturers and students through trusted media. This paper discusses how the reputation of universities is built through published works, both by lecturers and students individually and in the publication team. The method of discussion uses descriptive analysis accompanied by several case studies of the reputation building process. Based on this discussion, information and various steps needed to build a sustainable reputation through the performance of publications that are beneficial to the wider community can be concluded. Sustainable publications with high quality have a positive impact on the reputation of accreditation performance and university rankings which are one of the main factors to gain public trust.
FACTORS AFFECTING PURCHASE INTENTION OF HEALTHY DRINKS Lie, Brenden; Tjokrosaputro, Miharni; Ariniputri, Nadia; Krisnaputra, Ariel; Devotyasto, Mario
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2639-2649

Abstract

Today, choosing healthy foods and providing adequate nutrients is crucial for the body. Someone better choose clean foods and beverages that have undergone hygienic processing to prevent contamination with harmful ingredients. One of the products that can assist customers in meeting their nutritional needs to increase endurance and avoid illness is healthy beverages. This study examined how health awareness, food safety, and perceived advantages affect the buying intention of healthy drinks. This research employs a non-probability approach with purposive selection. 224 respondents were recruited by disseminating surveys online via Google Forms, and the data was evaluated using SmartPLS4.0-SEM. The results of this study show that health consciousness, food safety, and perceived benefits all have positive but minor effects on purchase intentions for healthy beverages in Jakarta. The results of this study suggest that food safety and health consciousness can increase consumer demand for healthful drinking products. Therefore, healthy drinks can pay attention to these factors to increase consumer interest in buying healthy beverage products.
Co-Authors Agustinus Purna Irawan Anggarina, Paula Tjatoerwidya Ariniputri, Nadia Fransisca I. R. Dewi Krisnaputra, Ariel Lie, Brenden Tjokrosaputro, Miharni