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All Journal Jurnal Mahasiswa Entrepreneur
Berri, Mohammad Miftahul
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Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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ANALISIS PENGARUH EXPERIENTAL MARKETING TERHADAP LOY-ALITAS PELANGGAN KEDAI PESEN KOPI CABANG JEMBER Berri, Mohammad Miftahul; Hafidzi, Achmad Hasan; Puspitadewi, Ira
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.179 KB) | DOI: 10.36841/jme.v1i8.2350

Abstract

This study aims to determine the Effect of Experiential Marketing on Customer Loyalty of Kedai Pesen Kopi Jember Branch. In this study using quantitative methods, purposive sampling technique involving 100 respondents. The data analysis method used in this research is multiple linear regression analysis. The results of multiple linear regression analysis show that Sense has a positive and significant effect on Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Feel positive and significant effect on Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Think positively and significantly towards Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop. Act positively and significantly towards Customer Loyalty. These findings mean that a good increase will increase customer loyalty at the Jember Coffee Shop.
Co-Authors Achmad Hasan Hafidzi Puspitadewi, Ira