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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Outline Journal of Economic Studies
Sitorus, Benny
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Rancangan Strategi Manajemen Kinerja PT XYZ Tahun 2022-2024: Performance Management Strategy Design PT XYZ 2022-2024 Sitorus, Benny; Wendra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.684

Abstract

Performance management is a process carried out by the organization to ensure that the organization's business goals are aligned with the goals of the work units and individuals within it. The purpose of this study is to map business typologies, performance management direction and policies, the gap between theory and application performance management at PT XYZ, and strategy and implementation plans for company’s performance management. This research is an applied research with a descriptive qualitative approaches. Methods of data collection were carried out through surveys, interviews with 6 (six) managers and conducting studies on company performance management documents. Survey results were analyzed by comparing the mean value with predetermined assessment standards. Interview data were analyzed by using the content analysis method. The results of the research show that PT XYZ performance management needs to be improved starting from the stages of planning, implementation, assessment, up to performance rewarding. This study also compiles guidelines for the implementation of performance management plans by means of communication, appeals processes, training programs, trials, monitoring-evaluation and online implementation. The results of the performance management system design and its implementation plan need to be carried out by the management team and all employees on an ongoing basis with due regard to communication, appeals processes, training programs, trials, monitoring, evaluation and implemented online. Keywords: applied research, business strategy, human resource management, perfomance management, qualitative and quantitative research
Analysis of Coffee MSME Production Cost Efficiency Using the Leontief Matrix Model Based on Monthly Production Data at Sumatra Roastery in Medan City Simanjuntak, Loranty Folia; Siregar, Joan Unedo; Wahyudi, Teguh Aditya; KD, Paloma Elisabeth; Aritonang, Rahayu Grasela Br; sitorus, Benny
Outline Journal of Economic Studies Vol. 5 No. 2: April - September 2026
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/vegjaa70

Abstract

Purpose: This study aims to examine the impact of digital technology adoption on the sales performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Medan City, particularly through the use of food delivery platforms such as Shopee Food, Go Food, and Grab Food. Methods: A quantitative approach was employed using transformation matrix modeling and Pearson correlation analysis. Data were collected through structured interviews with MSME operators who actively utilize digital platforms in their business operations. The variables analyzed include digital adoption, market reach, transaction efficiency, and consumer accessibility. Results: The findings reveal a statistically significant positive correlation between digital platform utilization and improved sales performance. Digital adoption enhances market reach by expanding customer access, increases transaction efficiency through streamlined ordering systems, and improves consumer accessibility. These factors collectively contribute to higher sales and business growth among culinary MSMEs in Medan. Originality: This study offers a novel approach by integrating transformation matrix modeling with correlation analysis to assess the impact of digitalization at the MSME level. It provides practical insights for MSME actors and policymakers in optimizing digital platforms to strengthen competitiveness in the digital economy era.
Co-Authors Aritonang, Rahayu Grasela Br KD, Paloma Elisabeth Loranty Folia Simanjuntak Siregar, Joan Unedo Wahyudi, Teguh Aditya Wendra