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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmu Manajemen
Wendra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Rancangan Strategi Manajemen Kinerja PT XYZ Tahun 2022-2024: Performance Management Strategy Design PT XYZ 2022-2024 Sitorus, Benny; Wendra
Jurnal Aplikasi Bisnis dan Manajemen Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.684

Abstract

Performance management is a process carried out by the organization to ensure that the organization's business goals are aligned with the goals of the work units and individuals within it. The purpose of this study is to map business typologies, performance management direction and policies, the gap between theory and application performance management at PT XYZ, and strategy and implementation plans for company’s performance management. This research is an applied research with a descriptive qualitative approaches. Methods of data collection were carried out through surveys, interviews with 6 (six) managers and conducting studies on company performance management documents. Survey results were analyzed by comparing the mean value with predetermined assessment standards. Interview data were analyzed by using the content analysis method. The results of the research show that PT XYZ performance management needs to be improved starting from the stages of planning, implementation, assessment, up to performance rewarding. This study also compiles guidelines for the implementation of performance management plans by means of communication, appeals processes, training programs, trials, monitoring-evaluation and online implementation. The results of the performance management system design and its implementation plan need to be carried out by the management team and all employees on an ongoing basis with due regard to communication, appeals processes, training programs, trials, monitoring, evaluation and implemented online. Keywords: applied research, business strategy, human resource management, perfomance management, qualitative and quantitative research
Employer Branding as a Strategic Differentiation for Key Positions in the Telecommunications Industry Ningsih, Nofita; Wendra; Supian, Kamisah
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.883

Abstract

In the competitive talent war, employer branding has become an important strategy to attract and retain talent for key positions, especially in the highly dynamic and competitive telecommunications industry. This research aims to design an employer branding strategy for key positions in PT XYZ, focusing on how employer branding influences the decision of talents in key positions to be interested in joining and staying in the company. Using a descriptive qualitative method, data was collected through interviews, document analysis, surveys to employees and candidates for key positions. This research utilizes Moesly & Schimdt's employer branding framework in the steps of building a strong employer branding. The research findings show that employer branding efforts, especially those that emphasize career development opportunities, building authentic EVP values, developing talent communities, digital recruitment platforms and increasing employee engagement in employer branding programs play an important role in attracting and retaining talent in key positions. The proposed strategies include EVP internalization, cross-unit collaboration, talent community development and strengthening the employer branding platform. This study contributes to the academic discourse on strategic human resource management especially employer branding and offers practical recommendations for companies that want to become employers of choice in the telecommunications industry.
Co-Authors Ningsih, Nofita Sitorus, Benny Supian, Kamisah