H. Lalu Ratmaja
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STRATEGI TOUR GUIDE DALAM MENINGKATKAN CITRA DESA WISATA LANTAN LOMBOK TENGAH MENGGUNAKAN METODE PUSH AND PULL FACTORS Dimas Agung Pratama; Jumraidin, Jumraidin; H. Lalu Ratmaja
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7695

Abstract

This study aims to identify and analyze the driving and pulling factors that influence tourists' decisions in choosing lantan tourism villages as tourist destinations. The research used a qualitative approach. Data was collected through observation, interviews and documentation. The results of this study were obtained six factors that attract tourists to visit Lantan Tourism Village, namely, its natural beauty, enchanting waterfalls, adequate access, supporting facilities such as toilets, prayer rooms, trash cans and gazebos are available, there are products sold such as cascara tea, handicrafts from plastic waste, banana chips, taro chips and tourists can do activities other than enjoying the scenery such as cycling, soft tracking and participating in farming and gardening community activities. The strategies obtained are promotion, information, hospitality and service and cooperation with stakeholders
TEKNIK KOMUNIKASI PRAMUWISATA LOKAL DALAM PROSES INTERPRETASI DESA WISATA HIJAU BILEBANTE Zahira Athiya Ramadhani; Jumraidin, Jumraidin; H. Lalu Ratmaja
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7706

Abstract

This study aims to determine the communication techniques used by local tour guides in the Bilebante Green Tourism Village in the process of interpretation or storytelling to tourists. The method used is a qualitative method by conducting observations, interviews and documentation to several local tour guides in the Bilebante Green Tourism Village. The results of this study are that some tour guides communicate according to standards by self-taught and some have applied Onong Uchjana Effendy's communication techniques which include informative, persuasive, interaction / coercive and human relations communication techniques. Which in doing a communication is also very related to the elements of communication techniques, from Harold Laswell including; who (who / source), says what (what / message), in which channel (media), to whom (who / recipient), with what effect (impact / effect). So that some local guides in the Bilebante Green Tourism Village who have applied appropriate communication techniques have succeeded in attracting tourists to come back with the same personThis study aims to determine the communication techniques used by local tour guides in the Bilebante Green Tourism Village in the process of interpretation or storytelling to tourists. The method used is a qualitative method by conducting observations, interviews and documentation to several local tour guides in the Bilebante Green Tourism Village. The results of this study are that some tour guides communicate according to standards by self-taught and some have applied Onong Uchjana Effendy's communication techniques which include informative, persuasive, interaction / coercive and human relations communication techniques. Which in doing a communication is also very related to the elements of communication techniques, from Harold Laswell including; who (who / source), says what (what / message), in which channel (media), to whom (who / recipient), with what effect (impact / effect). So that some local guides in the Bilebante Green Tourism Village who have applied appropriate communication techniques have succeeded in attracting tourists to come back with the same person
PENGEMBANGAN PAKET EKOWISATA DI BALE MANGROVE LOMBOK TIMUR Yuliana Pebrianti; Jumraidin, Jumraidin; H. Lalu Ratmaja
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7712

Abstract

This research aims to illustrate the development of ecotourism packages in Bale Mangrove, East Lombok. This research is classified as descriptive qualitative research using data collection techniques such as observations, interviews, and documentation. The data analysis techniques used in this study are qualitative data analysis, which includes data reduction, data presentation, and inference drawing. The conclusion is taken from the source, namely the Bale Mangrove tourism manager. The results of this research show that the provision of adequate facilities and infrastructure, the potential of various tourist attractions, detailed pricing of tourist attractions, and the clear target market support the development of mangrove ecotourism packages in Bale Mangrove through stages in accordance with the theory used by the researchers. Bale Mangrove is located in Poton Bako Hamlet, Jerowaru Village, East Lombok, and has various potential tourist attractions, stages of tourism package development, target market, and mangrove ecotourism package development for the use of managers.