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Sabilla, Rizki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Penguatan Daya Saing UMKM Menggunakan Analisis SWOT (Studi Kasus: Kampung Keramik Dinoyo Kota Malang) Sabilla, Rizki; Ulyah, Nadiratul; Misriyatun, Misriyatun; Rizkiani, Iftitah; Bastomi, Mohamad
Journal of Economics and Economic Education Vol. 1 No. 2 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i2.832

Abstract

This study explores the strategic marketing analysis of ceramic-based Micro, Small, and Medium Enterprises (MSMEs) in Kampung Keramik Dinoyo, Malang City. It investigates the challenges faced by these MSMEs in product innovation and marketing strategies, emphasizing the implementation of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The research highlights the unique strengths such as diverse ceramic designs, local artisans' expertise, rich cultural heritage, and strategic location in Malang City. However, weaknesses such as limited innovation in product design and inadequate promotion have been identified. Opportunities include the potential for local tourism enhancement, growth in the local creative industry, international market potential, and advancements in digital technology. Threats encompass the emergence of new competitors, market demand fluctuations, governmental regulations affecting the working environment, and declining purchasing power. Based on the SWOT analysis results, strategies are proposed to leverage strengths and opportunities while mitigating weaknesses and threats. These strategies include fostering innovation through workshops, enhancing digital marketing efforts, collaborating with local designers, and gaining support from local governments. The findings aim to contribute to the sustainability and competitiveness of ceramic MSMEs in Kampung Keramik Dinoyo, ensuring their economic contributions and cultural heritage preservation.
Pengaruh Penggunaan Financial Technology pada UMKM Batagor Kaconk di UNISMA melalui Analisis SWOT Ulyah, Nadiratul; Sabilla, Rizki; Bastomi, Mohamad
Journal of Economics and Economic Education Vol. 1 No. 2 (2024): Journal of Economic and Economic Education
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jeee.v1i2.833

Abstract

This study investigates the impact of financial technology (fintech) usage, particularly digital wallets, on Batagor Kaconk MSMEs in the Unisma environment. The main objective of this research is to evaluate the benefits, ease, and challenges of fintech adoption in enhancing interest in digital payment usage. The SWOT analysis method was employed to conduct a comprehensive evaluation of the strengths, weaknesses, opportunities, and threats faced by Batagor Kaconk MSMEs in adopting fintech. The findings indicate that the adoption of fintech by Batagor Kaconk MSMEs, such as OVO, GoPay, Dana, Doku, ShoppePay, and LinkAja, has significantly benefited by improving transaction efficiency, expanding market reach, and reducing the risk of cash theft. However, challenges such as difficulties in operating new technologies, additional costs during transactions, and concerns about data security remain primary hurdles that need to be addressed. This research is expected to contribute to the development of more effective strategies in enhancing digital payment adoption among MSMEs, particularly in the food sector like Batagor Kaconk. Thus, MSMEs can better harness the potential of technology to support their growth and competitiveness in an increasingly digital market.
Co-Authors Bastomi, Mohamad Misriyatun, Misriyatun Rizkiani, Iftitah Ulyah, Nadiratul