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All Journal Jurnal Visi Pengabdian Kepada Masyarakat
Wahyu Asrianja Zebua
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Arts Humanities Economics, Econometrics & Finance Education Engineering Mathematics Mechanical Engineering Social Sciences

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Peranan Penting Digital Marketing dalam Promosi Produk UMKM Di Kalangan Mahasiswa Fakultas Ekonomi Yupiter Mendrofa; Crisman Tri Boy Ndraha; David Warisman Waruwu; Deli Asni Laoli; Ferdinand Pangestu Dohona; Firmus Albert Foera Era Daeli; Jefri Hardin Laoli; Melkisan Mahatma Ranggi Zebua; Wahyu Asrianja Zebua
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i2.2868

Abstract

The development of digital technology offers great opportunities for MSMEs to increase competitiveness, especially in product promotion. This community service aims to identify the strategic role of digital marketing in student and MSME business promotion and to describe the contribution of Faculty of Economics students as agents of change. The method used is literature review and descriptive qualitative approach. The results show that digital marketing provides a wide market reach, cost efficiency, and consumer interaction capabilities. Faculty of Economics students have great potential in assisting MSMEs’ digitalization through training and mentoring. This study concludes that collaboration between academia and MSMEs is essential in advancing the digital economy.
Co-Authors Crisman Tri Boy Ndraha David Warisman Waruwu Deli Asni Laoli Ferdinand Pangestu Dohona Firmus Albert Foera Era Daeli Jefri Hardin Laoli Melkisan Mahatma Ranggi Zebua Yupiter Mendrofa