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Meika, Yesinta Yesinta
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Other

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TINDAK TUTUR ILOKUSI IKLAN MINUMAN SUSU PADA CHANNEL YOUTUBE IKLANESIA HD Meika, Yesinta Yesinta; Muzammil, Ahmad Rabi’ul; Syahrani, Agus
Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Vol 13, No 8 (2024): Agustus 2024
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jppk.v13i8.82436

Abstract

This research article aims to analyze illocutionary speech acts according to Searle's theory. The research method used is descriptive in qualitative form. The research data source is milk drink advertisements on the IKLANESIA HD YouTube channel. The collection technique is documentary, namely focusing attention through analyzing and interpreting written materials such as notes and texts expressed in videos, and writing tools. Data research tools are article researchers who act as compilers, data collectors and notification of research results. A tool in the form of a telephone grip is a tool used to watch milk drink advertisements on YouTube. Books and stationery are used to record words, sentences or advertising utterances watched on YouTube and then analyze the illocutionary speech acts. Data validity testing techniques include observation, triangulation and reference adequacy. The results of data analysis show that the types, utterances, and functions of illocutionary acts in milk drink advertisements on the IKLANESIA HD YouTube channel consist of 5 types of illocutionary speech acts according to Searle's theory, namely assertive illocutionary, directive illocutionary, commissive illocutionary, expressive illocutionary and declarative illocutionary.
Co-Authors Agus Syahrani Muzammil, Ahmad Rabi ul