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All Journal Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Ti’anatud Diniati, Bintis
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pemberdayaan Ekonomi Lokal Melalui Pengembangan Wisata Kuliner Mbalong Kawuk Desa Sumberejo Kulon Riana, Cahaya; Rizqiana, Isyarotur; Syilviana, Renita; Nur Aisyah, Sindy; Ti’anatud Diniati, Bintis
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.992

Abstract

This study aims to examine the role of Mbalong Kawuk culinary tourism development in empowering the local economy of the Sumberejo Kulon Village community, Ngunut District, Tulungagung District. Using a descriptive qualitative method with a case study approach, data was obtained through observation, interviews, and documentation. The results showed that the development of this culinary tourism area succeeded in increasing some of the income of the Sumberejo Kulon Village community, creating new business opportunities, and strengthening local cultural identity through culinary preservation. The village government and BUMDes Sumber Mulyo have an active role in managing the tourism area based on community participation. In addition to providing economic impact, this development also strengthens social relations and builds a sense of belonging to tourist destinations. This study concludes that local-based empowerment and community participation are effective in driving sustainable village economic growth, and this representation can be replicated in other areas.
Pemanfaatan Aplikasi Shopee dan Tiktok Sebagai Media Pemasaran Produk UMKM Parcel Titi Kusumadewi, Riya; Ti’anatud Diniati, Bintis; Na’imatus Sahira, Nazwa; Affrilya Laffaysza, Frizcha
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 4 (2026): Jurnal PkM PATIKALA
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i4.5342

Abstract

The development of digital technology in the modern era has brought significant changes to MSME marketing strategies, including the utilization of social media and e-commerce as product promotion media. This research was conducted at a Parcel MSME located in Batangsaren Village, Kauman District, Tulungagung Regency, East Java. The purpose of this activity was to determine the utilization of Shopee and TikTok in supporting the marketing of parcel MSME products, to identify the impact of using these applications on marketing improvement, and to analyze the obstacles faced by business owners in their implementation. The method used in this activity was a qualitative descriptive approach with data collection techniques consisting of observation, interviews, and documentation. The data were obtained directly through interviews with the MSME owner and observations of the marketing activities carried out. The results showed that the utilization of Shopee and TikTok had a positive impact on the marketing of parcel MSME products. Shopee helped simplify the sales process and expand market reach, while TikTok was effectively used as a creative promotional medium through short videos and live streaming that increased consumer buying interest. However, MSME owners still faced several obstacles, such as limited digital marketing skills, difficulties in creating attractive promotional content, intense online market competition, and limited supporting facilities. Therefore, improving digital understanding and skills is necessary so that the utilization of digital platforms can be carried out optimally and sustainably.
Co-Authors Affrilya Laffaysza, Frizcha Na’imatus Sahira, Nazwa Nur Aisyah, Sindy Riana, Cahaya Rizqiana, Isyarotur Syilviana, Renita Titi Kusumadewi, Riya