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All Journal Jurnal Ilmiah Ekonomi Terpadu
Qudus, Sultan Ruhil
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Economics, Econometrics & Finance

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Minat Generasi Z di Kabupaten Aceh Barat untuk Berkunjung ke Destinasi Wisata Sejarah Makam Teuku Umar Qudus, Sultan Ruhil; Yusnaidi, Yusnaidi
Jurnal Ilmiah Ekonomi Terpadu (Jimetera) Vol 4, No 1 (2024): JURNAL ILMIAH EKONOMI TERPADU
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jimetera.v4i1.8590

Abstract

As the heirs of civilization, Generation Z exhibits interest in visiting historical tourist destinations, demonstrating that they still harbor a sense of nationalism that never forgets the history of heroes. As Bung Karno once said, "A great nation is a nation that can appreciate the services of its heroes." The interest of generation Z in visiting the historical tourism site of Teuku Umar's mausoleum in the West Aceh area is measured using the theory of planned behavior (TPB). In this study, which employs a quantitative methodology, a sample of 96 respondents provided the primary data. The findings of this study show that generation Z's attitude, subjective norm and  perceived behavioral control have direct positive effect on  generation Z's  behaviour intention to visit  Teuku Umar’s grave in the West Aceh district.
Co-Authors Yusnaidi, Yusnaidi