Gumay, Khalifah Fathonia
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HEDONISM REFLECTED ON CELEBRITIES INSTAGRAM (CELEBGRAM) ACCOUNT Pasha, Nariza Ayu; Gumay, Khalifah Fathonia
Jurnal Penelitian Humaniora Vol 24, No 1: Februari 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/humaniora.v24i1.18683

Abstract

This study aims to investigate the indicators of hedonism and the most dominant hedonistic orientation reflected on celebrities' accounts. This study uses the accounts of four well-known Indonesian celebrities as research samples. The results of this study were analyzed using the semiotic theory of Roland Barthes. The results showed that there were eleven hedonism indicators reflected by celebrities on their Instagram accounts, namely self-expression, hobby, addictive substance, physical beauty, fashionable appearance, education, achievement, work, social activity, relationship, comedy and religiosity. From these indicators, it is known that universal hedonism and egoistic hedonism are the most dominant hedonistic orientations on celebrities' accounts.