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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Applied Econometric
Wulan Sari, Nunung
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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OPTIMIZATION OF BRANDING AND MARKET EXPANSION OF MSMEs SANG RAJA PISANG IN CIBELOK VILLAGE, PEMALANG Handayani, Tri; Putri Haryanti, Ari; Wulan Sari, Nunung; Azizah Khakim, Ardha; Kurniawan, Arief; Nuraisyah, Devi; Aulia Oktaviana, Ersa; Hasanah, Isnaeni
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1673-1683

Abstract

Salah satu unsur penting dalam kesejahteraan penduduk Indonesia adalah perekonomian. Pendongkrak ekonomi terbesar di Indonesia berasal dari sektor UMKM. Kemampuan UMKM dalam menyerap tenaga kerja yaitu sebesar 97%. Sehingga dalam hal ini, UMKM sangat berperan penting dalam meningkatkan pemerataan ekonomi, kesejahteraan masyarakat sampai dengan meningkatkan devisa negara. Namun, masih banyak hambatan yang dilalui pelaku UMKM dalam mengembangkan usahanya baik berasal dari faktor kompetetisi, faktor lokasi, faktor jaringan, faktor ekonomi teknologi serta faktor finansial. Oleh karena itu, tujuan dari Tim 2 pengabdian masyarakat ITB Adias Pemalang yaitu ingin membantu memajukan sekaligus mencari solusi untuk UMKM Indonesia terutama UMKM Sang Raja Pisang yang berlokasi di Desa Cibelok, Kecamatan Taman, Kabupaten Pemalang, Jawa Tengah. Kami menggunakan metode observasi dan wawancara langsung kepada pemilik usaha. Dari observasi yang dilakukan tim kami, didapat permasalahan yang dihadapi UMKM Sang Raja Pisang terutama pada branding dan juga pemasarannya. Hasil evaluasi setelah kegiatan ini menunjukan bahwa adanya perubahan dalam branding meliputi pembuatan logo, stempel, banner, profil usaha, struktur organisasi, visi dan misi, link usaha, katalog produk, titik lokasi, video produksi, promosi, dan testimoni, perhitungan HPP, pembukuan sederhana serta meluasnya ekspansi pasar untuk UMKM Sang Raja Pisang disertai MoU dengan mitra usaha.
Digital Financial Use and Its Effects on Household Economic Decisions Derived from the Statistics Indonesia Socioeconomic Data Wulan Sari, Nunung
Journal of Applied Econometric Vol. 2 No. 1 (2026): Journal of Applied Econometric
Publisher : Sekolah Tinggi Agama Islam Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59784/journaljoae.v2i1.39

Abstract

Background:The rapid proliferation of digital financial services in Indonesia has dramatically transformed household economic behavior. However, a comprehensive understanding of these effects across diverse socioeconomic contexts remains limited.Objective:The objective of this study is to examine the effects of digital financial services on household economic decisions, utilizing socioeconomic data from Badan Pusat Statistik (Statistics Indonesia). The study aims to assess how digital finance adoption influences consumption expenditure, savings, risk management, and access to formal credit.Method:The study employs a quantitative research design, analyzing data from 500 households.Findings and Implications:Digital finance adoption increases household consumption by 18.6%, raises savings rates by 4.8 percentage points, and boosts formal savings account ownership by 32.4%. Users also demonstrate stronger risk management, with 64.8% maintaining adequate emergency funds (compared to 38.6% of non-users), and enjoy higher formal credit approval rates of 72.6%. The greatest benefits are observed among urban, educated, and middle-income households. These results offer valuable insights for policymakers to optimize digital financial inclusion strategies, emphasizing the need for complementary interventions to address infrastructure gaps, improve financial literacy, and strengthen consumer protection.Conclusion:The study underscores the importance of digital financial services in shaping household economic decisions and highlights the need for targeted interventions to ensure equitable access across diverse socioeconomic groups. Policymakers should focus on enhancing infrastructure, financial literacy, and consumer protection mechanisms to maximize the benefits of digital financial inclusion for all segments of the population.
Co-Authors Arief Kurniawan Aulia Oktaviana, Ersa Azizah Khakim, Ardha Hasanah, Isnaeni Nuraisyah, Devi Putri Haryanti, Ari Tri Handayani