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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics and Management Research
Wulan Sari, Nunung
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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OPTIMIZATION OF BRANDING AND MARKET EXPANSION OF MSMEs SANG RAJA PISANG IN CIBELOK VILLAGE, PEMALANG Handayani, Tri; Putri Haryanti, Ari; Wulan Sari, Nunung; Azizah Khakim, Ardha; Kurniawan, Arief; Nuraisyah, Devi; Aulia Oktaviana, Ersa; Hasanah, Isnaeni
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 4 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i4.1673-1683

Abstract

Salah satu unsur penting dalam kesejahteraan penduduk Indonesia adalah perekonomian. Pendongkrak ekonomi terbesar di Indonesia berasal dari sektor UMKM. Kemampuan UMKM dalam menyerap tenaga kerja yaitu sebesar 97%. Sehingga dalam hal ini, UMKM sangat berperan penting dalam meningkatkan pemerataan ekonomi, kesejahteraan masyarakat sampai dengan meningkatkan devisa negara. Namun, masih banyak hambatan yang dilalui pelaku UMKM dalam mengembangkan usahanya baik berasal dari faktor kompetetisi, faktor lokasi, faktor jaringan, faktor ekonomi teknologi serta faktor finansial. Oleh karena itu, tujuan dari Tim 2 pengabdian masyarakat ITB Adias Pemalang yaitu ingin membantu memajukan sekaligus mencari solusi untuk UMKM Indonesia terutama UMKM Sang Raja Pisang yang berlokasi di Desa Cibelok, Kecamatan Taman, Kabupaten Pemalang, Jawa Tengah. Kami menggunakan metode observasi dan wawancara langsung kepada pemilik usaha. Dari observasi yang dilakukan tim kami, didapat permasalahan yang dihadapi UMKM Sang Raja Pisang terutama pada branding dan juga pemasarannya. Hasil evaluasi setelah kegiatan ini menunjukan bahwa adanya perubahan dalam branding meliputi pembuatan logo, stempel, banner, profil usaha, struktur organisasi, visi dan misi, link usaha, katalog produk, titik lokasi, video produksi, promosi, dan testimoni, perhitungan HPP, pembukuan sederhana serta meluasnya ekspansi pasar untuk UMKM Sang Raja Pisang disertai MoU dengan mitra usaha.
The Job hopping among Generation Z is influenced by toxic workplaces and bullying, mediated by emotional exhaustion and moderated by openness to experience. Ismail, Mualif; Kusuma Putra, Rengga; Pranata , Sudadi; Wulan Sari, Nunung; Hadi Prasetyo, Arif
International Journal of Economics and Management Research Vol. 5 No. 1 (2026): April: International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i1.701

Abstract

This study investigates the impact of a toxic work environment, bullying behavior, and emotional exhaustion on the tendency for job hopping among Generation Z in Banyumas Regency. Data were obtained from 100 respondents through questionnaires and interviews, using a Likert scale of 1-5 and analysis using SEM-PLS. The results showed that a toxic work environment, workplace bullying, and emotional exhaustion significantly affect job hopping. Emotional exhaustion acts as a mediator between workplace bullying and job hopping, while openness to experience moderates this relationship. Recommendations for organizations include implementing employee welfare programs and stress management training to reduce the negative impacts of the work environment. This study highlights the importance of considering personal factors and personality characteristics in understanding employee behavior related to emotional exhaustion and job hopping. The PLS SEM analysis shows good validity and reliability, with hypothesis testing using the bootstrapping technique indicating significant effects between the variables tested. The gender variable did not significantly affect job hopping, whereas other variables such as a toxic environment, workplace bullying, emotional exhaustion, and openness to experience had significant impacts. This study contributes to the understanding of factors influencing job hopping behavior among Generation Z and offers new directions for further research on the role of openness to experience in the relationship between emotional exhaustion and job hopping.
Co-Authors Arief Kurniawan Aulia Oktaviana, Ersa Azizah Khakim, Ardha Hadi Prasetyo, Arif Hasanah, Isnaeni Ismail, Mualif Kusuma Putra, Rengga Nuraisyah, Devi Pranata, Sudadi Putri Haryanti, Ari Tri Handayani