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All Journal Pusat Publikasi Ilmu Manajemen Scripta Economica: Journal of Economics, Management, and Accounting
Novi Lailatul Fitri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Manajemen Digital pada UMKM dengan Upaya Meningkatkan Daya Saing di Pasar Lokal Moh Afrizal Miradji; Siti Istikoroh; Novi Lailatul Fitri; Citra Devy Arista; Novita Boymau
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.878

Abstract

Technological advances are closely related to the evolution of the times. The 21st century has seen tremendous digitalization. The number of digital-related activities and activities is increasing in this digital era. Like the rampant online buying and selling that is currently happening in the community. For some organizations, this activity offers many benefits. Because the buying and selling procedure is more effective and realistic. Nowadays, it is possible to search and buy almost anything online without physically meeting the seller. In the modern era, many micro businesses benefit from digitalization, so online buying and selling is not only for corporations or large-scale production. Through digital transformation, digital strategy, and digital capability development, MSMEs, or micro, small, and medium enterprises can now increase their competitiveness in the local market by implementing digital management strategies. While digital tactics can increase customer awareness and loyalty, digital transformation can help MSMEs improve their operational efficacy and efficiency. Through the adoption of digital technology and improving the skills of human resources, MSMEs can also become more competitive through the development of digital capabilities. It is not impossible for MSMEs to grow rapidly and generate significant income with the help of digitalization and a good management plan.
Strategi Pengembangan dan Pemasaran Cheezy Chix Roll sebagai Produk Kuliner Kreatif Mohammad Afrizal miradji; Gracia Amry Virginia; Ajeng Margareta; Novi Lailatul Fitri; Citra Devy Arista; Fitrianti Rahma Novitasari; Wanudya Ajeng Ferara
Journal of Economics, Management, and Accounting Vol 1 No 2 (2025): November: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/w6hc1s28

Abstract

This study aims to analyze the development and marketing strategies of Cheezy Chix Roll as a creative culinary innovation amid increasingly competitive food industry competition. The study uses an exploratory descriptive method with a qualitative approach, focusing on culinary trend observation, literature study, and SWOT analysis to identify the product's strengths, weaknesses, opportunities, and threats. The results show that flavor innovation, raw material quality, and attractive packaging are key factors in increasing the competitiveness of Cheezy Chix Roll. On the other hand, digital marketing strategies through social media such as Instagram and TikTok have proven to be effective in expanding market reach and building brand awareness, especially among the younger generation. The SWOT analysis indicates that the product's main strengths lie in its unique taste and potential to go viral on social media, while its main threats come from market competition and rapidly changing culinary trends. Therefore, the long-term success of Cheezy Chix Roll depends on consistency in product innovation, the implementation of environmentally friendly packaging, and the optimization of sustainable digital promotion strategies.
Co-Authors Ajeng Margareta Citra Devy Arista Fitrianti Rahma Novitasari Gracia Amry Virginia Mohammad Afrizal Miradji Novita Boymau Siti Istikoroh Wanudya Ajeng Ferara