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All Journal Pusat Publikasi Ilmu Manajemen Ascendia: Journal of Economic and Business Advancement
Novita Boymau
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Manajemen Digital pada UMKM dengan Upaya Meningkatkan Daya Saing di Pasar Lokal Moh Afrizal Miradji; Siti Istikoroh; Novi Lailatul Fitri; Citra Devy Arista; Novita Boymau
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.878

Abstract

Technological advances are closely related to the evolution of the times. The 21st century has seen tremendous digitalization. The number of digital-related activities and activities is increasing in this digital era. Like the rampant online buying and selling that is currently happening in the community. For some organizations, this activity offers many benefits. Because the buying and selling procedure is more effective and realistic. Nowadays, it is possible to search and buy almost anything online without physically meeting the seller. In the modern era, many micro businesses benefit from digitalization, so online buying and selling is not only for corporations or large-scale production. Through digital transformation, digital strategy, and digital capability development, MSMEs, or micro, small, and medium enterprises can now increase their competitiveness in the local market by implementing digital management strategies. While digital tactics can increase customer awareness and loyalty, digital transformation can help MSMEs improve their operational efficacy and efficiency. Through the adoption of digital technology and improving the skills of human resources, MSMEs can also become more competitive through the development of digital capabilities. It is not impossible for MSMEs to grow rapidly and generate significant income with the help of digitalization and a good management plan.
Optimalisasi  Pengembangan Usaha Kuliner Cheese Roll Sebagai Bentuk Kewirausahaan Kreatif di Sektor Makanan Ringan Moh Afrizal Miradji; Anggini Lefteuw; Nayla Candyasari; Novita Boymau; Agustina Viviliani Burhan; Inna Fauziatun Nisa
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/3t473x04

Abstract

This study aims to analyze the optimization of cheese roll culinary business development as a form of creative entrepreneurship in the snack food sector. The growing demand for innovative and practical food products has created significant opportunities for small-scale culinary businesses to develop sustainably. Creative entrepreneurship plays a crucial role in enhancing product innovation, marketing strategies, and business management to maintain competitiveness in a dynamic market environment. This research adopts a qualitative descriptive approach by examining entrepreneurial practices, innovation strategies, and market orientation in cheese roll businesses. The findings indicate that creativity in product variation, attractive packaging, and digital-based marketing significantly influences consumer interest and business sustainability. Furthermore, entrepreneurial knowledge and adaptive management contribute to the ability of businesses to respond to market changes and competition. The development of cheese roll businesses not only supports income generation but also strengthens the role of micro and small enterprises in the creative economy. Therefore, optimizing creative entrepreneurship is essential to ensure the long-term growth and resilience of culinary businesses in the snack food sector.
Co-Authors Agustina Viviliani Burhan Anggini Lefteuw Citra Devy Arista Inna Fauziatun Nisa Mohammad Afrizal Miradji Nayla Candyasari Novi Lailatul Fitri Siti Istikoroh