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All Journal Global Art Creativity Conference
Brayen, Hosea
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Arts Humanities

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HARNESSING AI IMAGE GENERATOR PROMPT ENGINEERING FOR ACADEMIC EXCELLENCE Darmawan, Andreas James; Arimbawa, I Made Gede; Heptariza, Anita; Brayen, Hosea
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.478

Abstract

This study explores the role of prompt engineering in visual communication design education, specifically examining its application with AI image generators. With the rise of AI technologies, prompt engineering has become an essential skill for creative professionals to maximize the potential of AI tools in generating high-quality visuals. The purpose of this research is to assess the effectiveness of prompt engineering skills among visual communication design students and identify factors that contribute to successful prompt formulation. Research methods include case study analysis, surveys, prompt formulation experiments, interviews, and visual output analysis using AI tools such as DALL-E, MidJourney, and Stable Diffusion. Findings show that students’ prompt engineering proficiency varies widely, with language skills, creativity, and technological understanding being key determinants. Effective prompt engineering significantly enhances the quality and creativity of generated visuals. The study concludes that integrating prompt engineering into design curricula can improve students' technical skills and creative problem-solving. Educators should focus on practical applications and provide training in AI tools to ensure that students are prepared for the evolving design landscape.
Co-Authors Arimbawa, I Gede Darmawan, James HEPTARIZA, ANITA