Article Per Year (5 Year)
p-Index From 2020 - 2025
1.347
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Tourism Economics and Policy Indonesian Business Review Global Art Creativity Conference
HEPTARIZA, ANITA
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Retrospective of IKN Nusantara Investment; Study of Apple Investment Curtailment: Technostructure of Indonesia and Vietnam HEPTARIZA, Anita; DARMAWAN, Andreas James; SIHWINARTI, Dwi; RAMAYU, I Made Satrya; ERAWATI, Kadek Nonik
Journal of Tourism Economics and Policy Vol. 4 No. 4 (2024): Journal of Tourism Economics and Policy (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i4.1147

Abstract

In the government's efforts to collect investment in IKN (National Capital City) Nusantara in Indonesia, technostructure; or advanced technological infrastructure is one of the crucial factors in attracting investment from global technology companies, but Indonesia still faces significant challenges in technostructure readiness compared to countries such as Vietnam, reflecting on the investment selection of technology company Apple. This study aims to analyze the current state of Indonesia's technostructure, compare it with Vietnam, and formulate what strategic steps are needed by the Indonesian government to develop a better technostructure in the next three decades. Using a descriptive qualitative method, this study collects purposive sampling-based data through literature studies, documentation, and other supporting data to provide an in-depth understanding of the technostructure conditions of the two countries. The discussion includes a detailed analysis of the state of Indonesia's technostructure and the challenges it faces. Then the study continues by comparing the technostructure readiness of Indonesia and Vietnam to highlight the strengths and weaknesses of each country, and the final stage details the strategic steps that the Indonesian government must take in the next three decades to achieve competitive technostructure readiness in Indonesia. This study concludes that it is important for Indonesia to accelerate the development of technostructure to increase the attractiveness of global technology investment, especially with open management.
Bisnis Model Digital “Weverse” Pada Kelompok Musik Korea Bts Pertiwi, Inten; Darmawan, Andreas James; Heptariza, Anita; Ramayu, I Made Satrya
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5498

Abstract

The Korean music group BTS is the most historic group in the success of popularizing Korean culture in the packaging of boy bands. Behind this success, the BTS production and management house has adapted a lot of digital business models to meet the needs of their fans in the Weverse application. The purpose of this research is to make a study that explores the digital business model strategy carried out by BTS, in order to provide learning to develop a digital business model category for a local music group in the global market. The research method uses descriptive qualitative with an in-depth look at the Weverse application, both as social media, and as a marketplace specifically for their products; using literature data collection techniques, online media, and direct interaction with BTS fans in Indonesia. The results of this study are in the form of a Weverse digital business model framework, with various descriptions on application features, customer user access, and customer journeys. The research implications can be a guide for continuing ongoing research on similar topics, as well as having an impact on BTS fans in studying digital business models from a country's culture. Keywords: Digital Business Model, Weverse, BTS
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Pengaruh Penggunaan Aplikasi SHUCADA (Smart Human Capital Database) Terhadap Kedisiplinan dan Kinerja Karyawan Studi pada PT. Studio Kami Mandiri Satwika Mantara, I Gusti Ngurah Agung Indra; Suryani, Ni Kadek; Heptariza, Anita
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol. 9 No. 1 (2025): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35130/9j4vfe08

Abstract

The utilization of digital technology in human resource management (HRM) plays a crucial role in enhancing employee discipline and performance. PT. Studio Kami Mandiri has implemented the SHUCADA application as an HRM system designed to improve work efficiency and employee discipline. This study aims to analyze the impact of the SHUCADA application on employee discipline and performance within the company. This research employs a quantitative approach using a pre-test post-test experimental method. Data were collected through questionnaires administered to 38 employees utilizing the SHUCADA application, along with log data from the application. Data analysis techniques included the Shapiro-Wilk normality test, validity and reliability tests, and hypothesis testing using paired t-tests and Pearson correlation to determine the relationships between the examined variables. The results indicate a significant difference in employee discipline and performance at PT. Studio Kami Mandiri before and after the implementation of the SHUCADA application (p=0.000). Furthermore, a strong positive correlation was found between the use of the SHUCADA application and increased discipline (r=1, p=0.000) as well as employee performance (r=1, p=0.000). These findings suggest that the SHUCADA application positively influences employee discipline and productivity.
HARNESSING AI IMAGE GENERATOR PROMPT ENGINEERING FOR ACADEMIC EXCELLENCE Darmawan, Andreas James; Arimbawa, I Made Gede; Heptariza, Anita; Brayen, Hosea
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.478

Abstract

This study explores the role of prompt engineering in visual communication design education, specifically examining its application with AI image generators. With the rise of AI technologies, prompt engineering has become an essential skill for creative professionals to maximize the potential of AI tools in generating high-quality visuals. The purpose of this research is to assess the effectiveness of prompt engineering skills among visual communication design students and identify factors that contribute to successful prompt formulation. Research methods include case study analysis, surveys, prompt formulation experiments, interviews, and visual output analysis using AI tools such as DALL-E, MidJourney, and Stable Diffusion. Findings show that students’ prompt engineering proficiency varies widely, with language skills, creativity, and technological understanding being key determinants. Effective prompt engineering significantly enhances the quality and creativity of generated visuals. The study concludes that integrating prompt engineering into design curricula can improve students' technical skills and creative problem-solving. Educators should focus on practical applications and provide training in AI tools to ensure that students are prepared for the evolving design landscape.
ANALISIS PENGARUH ADVERTISING DAN BRAND IMAGE TERHADAP NIAT PEMBELIAN ONLINE PADA MARKETPLACE FACEBOOK DI BALI Budianto, Albertus Julio; Heptariza, Anita; Prasiani, Komang
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6737

Abstract

Bali, sebagai destinasi wisata utama di Indonesia, sangat bergantung pada sektor pariwisata yang menyumbang sekitar 60% pendapatan daerah sebelum pandemi COVID-19. Di tengah pemulihan pasca-pandemi dan meningkatnya persaingan antar destinasi wisata, pemanfaatan strategi pemasaran digital menjadi semakin krusial. Penelitian ini bertujuan untuk menganalisis pengaruh iklan (advertising) dan citra merek (brand image) terhadap niat pembelian online di Facebook Marketplace oleh pengguna di Bali. Menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang aktif menggunakan Facebook Marketplace, data dianalisis melalui regresi linear berganda. Hasil penelitian menunjukkan bahwa baik advertising maupun brand image berpengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap niat pembelian online. Temuan ini menunjukkan pentingnya sinergi antara strategi iklan dan pengelolaan citra merek dalam meningkatkan efektivitas pemasaran digital di sektor pariwisata. Penelitian ini memberikan kontribusi empiris pada literatur pemasaran digital, khususnya dalam konteks daerah wisata dengan karakteristik audiens media sosial yang aktif seperti Bali.  
STRATEGI BANK INDONESIA PROVINSI BALI DALAM EDUKASI MELALUI JINGLE CBP RUPIAH BERDASARKAN DIGITAL MINDSET Sujata, I Nyoman Ganes Ari; Ramayu, I Made Satrya; Heptariza, Anita
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6843

Abstract

This study explores the strategy of Bank Indonesia Bali Province in educating the public about the values of Cinta, Bangga, Paham, Rupiah (CBP) Rupiah throught a jingle using a digital mindset approach. The CBP Rupiah Progra, aims to raise public awareness about the importance of Rupiah as a national symbol and legal tender. A qualitative descriptive method was employed, using interviews, observation, and documentation as data collection techniques. The findings show that the jingle is effective as an educational tool due to its simple and memorable lyrics. The use of digital platfrom such as Youtube and Instagram has significantly expanded the program’s reach. The combination of educational messages with digital dissemination helps improve public understanding, especially among younger audiences. This strategy is considered adaptive to technological  trends and media consumption habits, and it can serve as an innovative model for public education initiatives in governmental intstitutions.
PERAN SEARCH ENGINE OPTIMIZATION (SEO) PADA WEBSITE TERHADAP BRAND AWARENESS DAN KINERJA CV FORNEO TOMITA Ismadi, Putu Berhan Natha; Heptariza, Anita; Ramayu, I Made Satrya
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6790

Abstract

According to the Ministry of Communication and Information, data on the development of print media, radio, television, and cyber over the past ten years shows that modern society tends to prefer interactive, personal, and real-time content. This study uses a qualitative method with a narrative approach, because this method allows researchers to explore the experiences of research informants in depth. The grand theory in this study uses attention economy theory. The research findings show that the implementation of SEO is a company's step in responding to the digitalization era and an effort to win the competition for publication media and in its implementation itself there is a big initiative from the owner to start digitalization in terms of publication. In addition, Search Engine Optimization (SEO) also has a positive impact on brand awareness where there is an increase in the visibility of website pages in search engines, this success cannot be separated from the collaboration between divisions in the company in terms of publication. However, there are also challenges that must be faced, namely changes in the habits of digital page users where users tend to prefer watching short videos or scrolling social media rather than reading website writing on the internet. The internal performance of the team in the company is also affected by the implementation of Search Engine Optimization (SEO), namely the selection of keywords and main topics of discussion in the content, on the other hand this also has a positive impact on user experience and audience preferences.
Co-Authors Arimbawa, I Gede Brayen, Hosea Budianto, Albertus Julio Darmawan, James Erawati, Kadek Nonik Ismadi, Putu Berhan Natha Pertiwi, Inten Prasiani, Komang RAMAYU, I Made Satrya Satwika Mantara, I Gusti Ngurah Agung Indra Sihwinarti, Dwi Sujata, I Nyoman Ganes Ari Suryani, Ni Kadek