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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis
Fanindia, Rania
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Co-Authors Akhmadi, Ali Darmawan, Arya Nurwijayanti Suhardi, Yusuf