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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis
Antika, Rani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh manajemen sumber daya manusia ramah lingkungan terhadap perilaku green service dengan tanggung jawab sosial perusahaan sebagai pemediasi Antika, Rani; Suryani, Tatik
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1188

Abstract

Many companies are implementing Green Human Resource Management (GHRM) and Green Service Behavior to support sustainable development and meet customer expectations. By investigating how GHRM initiatives influence employees' engagement in environmentally friendly service behaviors and the mediating role of CSR, this research contributes to understanding how organizations can promote sustainability and meet stakeholder expectations. However, there needs to be more research in this area. This study aims to investigate the impact of GHRM on green service behavior (GSB) and explore the role of Corporate Social Responsibility (CSR) as a mediator of GHRM on GSB. The study involved 108 respondents from PT. BIMA and data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 application. The results show that GHRM can positively influence GSB, and CSR mediates this relationship.
Co-Authors Tatik Suryani