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<![CDATA[DAMPAK TTG PADA PENINGKATAN KINERJA UMKM DI GRESIK (STUDI KASUS PADA SENTRA PRODUK MAKANAN RINGAN) ]]>
<![CDATA[-, Iramani]]>;
<![CDATA[Suryani, Tatik]]>;
<![CDATA[Dewi, Nurul Hasanah Uswati]]>
<![CDATA[ Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA ]]>
Publisher : <![CDATA[Prosiding Seminar Nasional Darmajaya ]]>
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<![CDATA[Salah satu produk unggulan kabupaten Gresik adalah opak jepit, Makanan ringan ini semula diproduksi dengan cara tradisonal oleh UMKM di desa Kedung Rukem. Dengan cara tradisional ini waktu yang dibutuhkan cukup lama sehingga kapasitas produksi sangat rendah. Tujuan dari penelitian ini untuk menguji dampak penerapan Tehnologi Tepat Guna (TTG) terhadap peningkatan kapasitas. TTG dalam penelitian ini adalah penggunaan alat produksi yang diciptakan untuk proses pembuatan produk opak jepit. Penelitian dilakukan di Sentra usaha opak jepit yang terletak di desa Kedung Rukem kabupaten Gresik. Pemilihan sampel dilakukan dengan menggunakan purposive sampling dimana diambil sembilan UMKM yang memproduksi opak jepit secara kontinyu. Pengamatan dilakukan selama terhadap kapasitas produksi dan omset penjualan sebelum dan setelah penerapan TTG. Teknik analisis yang digunakan adalah paired sample t-test. Hasil yang ditemukan dalam penelitian ini adalah terdapat peningkatan kapasitas produksi dan omset penjualan produk opak jepit sebagai dampak penerapan TTG. Implementasi bisnis dari penelitian ini adalah penerapan TTG pada UMKM sangat diperlukan untuk meningkatkan daya saing UMKM.Kata kunci : Teknologi Tepat Guna, kapasitas produksi, omset penjualan]]>
<![CDATA[PERAN GENDER DAN PENALARAN MORAL DALAM PENGAMBILAN KEPUTUSAN ETIS DI BIDANG MANAJEMEN DAN IMPLIKASINYA: STUDI KASUS PADA ORGANISASI NIRLABA ]]>
<![CDATA[., Djuwari]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ Journal of Management and Business Vol 4, No 2 (2005): SEPTEMBER 2005 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v4i2.90
<![CDATA[How to make ethical decision making is very important in many aspect managerial process, because its implication can impact many other activities. Research found that many unethical behavior in business process is caused by unethical decision making. The recent research indicates that gender has important role in decision making process. The research is aimed to examine the effects of gender in decision making process in management. Beside it, the research also wants to examine the influence of moral reasoning to ethical decision making. Research involved 105 respondent from many non profit organizations located in East Java. By using t-test, the result reveals that there is significant difference between women and man in decision making. Women more ethical in decision making than men, in some aspect. Women more commit to autonomy, equality, win-win principle and moral integrity. By using simple regression analysis, the result indicates that moral reasoning influences significantly to ethical decision making. This research support the previously research that is conducted by Glover (2002) which the culture setting similarly with this research. The result can't be separated by the Indonesia cultural that expect women more ethical, obedience and respect to moral value.]]>
<![CDATA[The Power of Website and Social Media for Strengthening Brand Image, E-WoM, and Purchase Decision ]]>
<![CDATA[Nurhadi, Mochamad]]>;
<![CDATA[Suryani, Tatik]]>;
<![CDATA[Fauzi, Abu Amar]]>
<![CDATA[ Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023 ]]>
Publisher : <![CDATA[Universitas Hayam Wuruk Perbanas ]]>
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DOI: 10.14414/jebav.v25i3.3093
<![CDATA[Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors area, but less of the focus on website and social media quality and the effect on brand awareness, brand image, E-WoM, and purchase decision and the relationship among these concepts. This research examines the effect of websites and social media from the perspective of quality dimensions on brand awareness and the influence of brand awareness, E-WoM, and brand image on purchase decisions. In addition, this study has conducted purposive sampling for the 397 respondents who had transacted through the SMEs’ website or social media in two major cities in Indonesia: Jakarta and Surabaya. The PLS-SEM analysis technique was conducted in this study. The result found that there is a positive influence of website quality and social media quality on brand awareness, as well as the influence of brand awareness on E-WoM, brand image, and purchase decisions. In addition, this study also found the influence of E-WoM and brand image on purchase decisions. The findings suggest that it is very important for SMEs to formulate a strategy for improving the quality of their website and social media to strengthen their brand awareness of consumers.]]>
<![CDATA[Is Spiritual Leadership Powerful for Strengthening Organizational Commitment? ]]>
<![CDATA[Syafiudin, Mohammad]]>;
<![CDATA[Suhariadi, Fendy]]>;
<![CDATA[Yulianti, Praptini]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 2 (2022): August - November 2022 ]]>
Publisher : <![CDATA[Universitas Hayam Wuruk Perbanas ]]>
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DOI: 10.14414/jebav.v25i2.3126
<![CDATA[Spiritual leadership has recently become a hot topic of discussion because it is related to organizational commitment. The success of organizational commitment is strongly supported by the presence of meaning, membership and empowerment. This research was conducted at the State Owned Enterprise, PT. Pelindo (Region III) involving 160 respondents from various divisions who met the requirements. Structural equation modeling was applied using AMOS to explore the proposed relationships. The results of this study indicate that spiritual leadership has a direct effect on meaning, membership, and empowerment of the leaders. Meanwhile, meaning, membership, and empowerment of the leaders have a significant positive effect on organizational commitment. In addition, the results also show that meaning, membership, and empowerment of the leaders mediate the effect of spiritual leadership on organizational commitment. This research provides information to the leaders of PT. Pelindo (Region III) in order to be able to make effective decisions about why and under what circumstances leaders / supervisors can have high organizational commitment.]]>
<![CDATA[Pengaruh Green Human Resource Management Terhadap Green Service Behavior dan Peran Mediasi Green Psychological Climate ]]>
<![CDATA[Adelia, Terynina Salsa]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ Jurnal Ilmiah Akuntansi Manajemen Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi Manajemen ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Muhammadiyah Buton ]]>
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DOI: 10.35326/jiam.v7i1.4903
<![CDATA[Penelitian ini penting dilakukan guna mengetahui tujuan ramah lingkungan perusahaan telah sejalan tidak dengan perilaku karyawan dalam menjalankan operasional perusahaan. Penelitian dilakukan dengan metode kuantitatif yang bertujuan untuk menguji pengaruh green human resource management terhadap green service behavior (extra-role green service behavior dan intra-role green service behavior) dengan peran mediasi green psychological climate. Penelitian ini dilakukan pada karyawan PT. Surabaya Industrial Estate Rungkut dengan jumlah responden 200 karyawan. Metode analisis data yang digunakan adalah structural equation modeling dengan partial least square (SEM-PLS) menggunakan aplikasi SmartPLS 3. Instrument telah teruji melalui convergent validity, discriminant validity, uji Reliabilitas, R Square dan Q square. Penelitian ini menemukan hasil green human resource management berpengaruh signifikan terhadap extra-role green service behavior dan intra-role green service behavior dari karyawan. Penerapan green human resource management di perusahaan dapat mempengaruhi karyawan ikut aktif peduli terhadap lingkungan. Temuan lain dari penelitian ini adalah bahwa green psychological climate tidak memiliki efek mediasi pada pengaruh green human resource management terhadap green service behavior. This research is very important to find out whether the company’s environmentally goals are in line with employee behavior in carrying out company operations. Research was designed by quantitative approach to examine the effect of green human resource management on green service behavior (extra role and intra role green service) with the mediating role of green psychological climate. This research was conducted on employees of PT SIER with 200 employees as respondents. The data analysis method used is structural equation modeling with partial least square (SEM-PLS) using the SmartPLS 3. Instrument of research has tested convergent validity, discriminant validity, reliability test, R Square and Q square. This study found that green human resource management has influence significantly on extra-role green service behavior and intra-role green service behavior of employees. The implementation of green human resource management in the company can influence employees to actively care for the environment. Other findings of this research showed that green psychological climate cannot mediate the effect on green human resource management and green service behavior.]]>
<![CDATA[THE DIFFERENCES IN EMPLOYEE WORKLOAD DURING WORK FROM OFFICE AND WORK FROM HOME ]]>
<![CDATA[Athqiya, Ais Assana]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi ]]>
Publisher : <![CDATA[Universitas Islam Lamongan ]]>
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<![CDATA[This research has purpose to analyze the differences in employee workload during Work From Office (WFO) and Work From Home (WFH). The ultimate goal of measuring workload is to improve working conditions, improve the design of the working environment, and the workflow streamline. Based on population 360 people staff of PT Pertamina Retail, a total of 186 samples can be obtained in this research using NASA TLX. The method of NASA TLX includes six aspecs, namely: mental demand, physical demand, temporal demand, performance, effort, and frustration level. Researcher compares the differences of workload on two working conditions WFO and WFH with Paired T Test. The significance value of the test is 0.000, meaning smaller than alpha 5%. On this basis, it can be concluded that there is a difference in workload during WFH and WFO for PT Pertamina Retail workers.]]>
<![CDATA[Peran Green Human Resource Management Terhadap Green Service Behavior Dengan Green Psychological Climate Sebagai Pemediasi ]]>
<![CDATA[Zamzamy, Muhammad Virdaus]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ Jurnal Manajerial Vol 11 No 01 (2024): Jurnal Manajerial ]]>
Publisher : <![CDATA[Program Studi Manajemen Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jurnalmanajerial.v11i01.6464
<![CDATA[Background- Recently, societies are more concerned about green service behavior and green management for supporting sustainable development. Less research in Indonesia focused on that area even though the government has pushed company to implement eco-management for delivering service. This study aims to examine the effect of Green Human Resource Management on green service and to know farther the role of Green Psychological Climate as the mediator of Green Human Resource Management on Green Service (intra role and extra-role Green Service). Aim- This study aims to examine the effect of Green Human Resource Management on green service behavior (Extra role Green Service Behavior and Intra role Green Service Behavior) and the role of Green Psychological Climate as the mediator on that relationship. Methodology- This research was conducted at PT PELNI Surabaya Branch by using quantitative methods. The research involved 200 employees and ata was analyzed by using SmartPLS. Findings- Green Human Resource Management directly affects Intra role Green Service Behavior, but not effect directly on Extra role Green Service Behavior. Green Psychological Climate has a significant effect on Intra role Green Service Behavior and Extra role Green Service Behavior and as a mediator the relationship between Green Human Resource Management on Intra role Green Service Behavior and Extra role Green Service Behavior. Conclusion- Green Human Resource Management has an important role for enhanching psychological climate and Intra role Green Service Behavior. Green Psychological Climate as mediator between Green Human Resource Management and green service behavior. Research Implication- Company should implement Green Human Resource Management properly and develop psychological climate for boosting Green Service Behavior. Limitations- This study only involved workers at PT PELNI Surabaya Branch so that future researchers should conduct similar research in a wider area for more comprehensive results. Keyword: Green Human Resources Management, Green Psychological Climate, Extra role Green Service Behavior, Intra role Green Service Behavior]]>
<![CDATA[Peran Social Media Marketing Activities dalam Membangun Brand Equity dengan Mediasi Brand Trust, Brand Image, Brand Awareness pada Produk SOMETHINC di Indonesia ]]>
<![CDATA[Nurhadi, Mochamad]]>;
<![CDATA[Salsabillah, Alif Safira]]>;
<![CDATA[Suryani, Tatik]]>;
<![CDATA[Fauzi, Abu Amar]]>
<![CDATA[ PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura ]]>
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DOI: 10.24929/feb.v14i1.2948
<![CDATA[In the digital era, the existence of social media marketing activities is a strong driver for exclusive marketing trends in various industrial sectors, one of which is local product SOMETHINC. The research aims to analyze the role of social media marketing activities in building brand equity and the mediating role of brand awareness, brand image, and brand trust. The data collection method used purposive sampling and obtained data from 258 respondents. Data were analyzed using the Partial Least Square technique with Structure Equation Modeling (PLS-SEM). The results showed that brand trust, brand image, and brand awareness had a significant relationship to brand equity, but social media marketing activities did not significantly shape brand equity. However, the results of the study found that the mediating role of brand trust, brand image, and brand awareness can increase the effectiveness of the role of marketing activities through social media to form brand equity. The research results imply that brand awareness, brand image, and brand trust that consumers have towards SOMETHINC brand are proven to have a positive impact on increasing brand competitiveness in the market. Implementing a targeted and effective marketing strategy will strengthen brand equity in the market.]]>
<![CDATA[Can Social Advertising And Internet Meme Enhance Consumer Trust And Satisfaction? ]]>
<![CDATA[Latif, Fakhruriyah Agustin]]>;
<![CDATA[Suryani, Tatik]]>
<![CDATA[ Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 1 (2024): March 2024 ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis Widya Gama Lumajang ]]>
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DOI: 10.30741/wiga.v14i1.1150
<![CDATA[Despite some companies using social advertising and internet meme on social media, less research focuses on the impact of both brand image and also its effect on customers trusts and satisfaction. In fashion industry in Indonesia some of companies used social advertising and internet meme for enhanching their brand image. This research focus on Zoya which produce Moslem wear and in the top position in the market, but recently many new competitor entrants in this market. The objective of this research is to examine the effect of social advertising and internet memes on brand image, and the effect of brand image on customer trust and customers satisfaction. The research was designed by survey which. Involved 232 respondents. Data were analyzed using the Partial Least Square method. The research found that social advertising and internet memes have a positive significantly effect on Brand Image, and Brand Image has positive significantly affect consumer trust and satisfaction.The implication of the research is that company should manage internet meme and social advertising effectively and always improve the content fit in the trend and customer expectation.]]>
<![CDATA[DETERMINAN KUALITAS WEBSITE PADA PERUSAHAAN SKALA KECIL DAN MENENGAH ]]>
<![CDATA[Suryani, Tatik]]>;
<![CDATA[Fauzi, Abu Amar]]>;
<![CDATA[Nurhadi, Mochamad]]>
<![CDATA[ Seminar Nasional Ilmu Terapan Vol 3 No 1 (2019): Seminar Nasional Ilmu Terapan (SNITER) 2019 ]]>
Publisher : <![CDATA[Universitas Widya Kartika Surabaya ]]>
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<![CDATA[Kualitas website berperan penting dalam mempengaruhi efektivitas komunikasi pemasaran produk Usaha Kecil dan Menengah (UKM). Meskipun website berperan penting, namun masih sedikit penelitian yang mengkaji tentang kualitas website perusahan dalam konteks UKM di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi penentu kualitas website UKM yang dilakukan dengan menggunakan metode campuran (kualitatif dan kuantitatif). Penelitian melibatkan 32 pelanggan pembelanja berat online produk UKM yang dipilih secara purposive, dan 8 UKM yang dalam pemasarannya banyak menggunakan website serta 5 pakar (pengelola website dan akademisi) dilibatkan dalam Focus Group Discussion untuk memvalidasi hasil. Hasil analisis dengan menggunakan Smart PLS menunjukkan berturut-turut dari dimensi yang paling dominan dalam menentukan kualitas website adalah: E-Service, Kualitas Gambar, Kualitas Informasi, dan Kualitas Sistem. Dimensi E-Service Recovery, E-Servive Efficiency, Availabilitas sistem, Contact, Fullfillment,ketanggapan, dan Privacy.]]>
