Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Anggi Putri Jelita
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Social Media Marketing pada Perusahaan Oleh-oleh Lokal di Yogyakarta: Studi Kasus pada Instagram Bakpia Mandiri 214 Anggi Putri Jelita; Ratna Roostika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2332

Abstract

This research aims to test and analyze social media marketing at local souvenir companies in Yogyakarta (Case Study on Instagram Bakpia Mandiri 214). Model and hypothesis testing was carried out using a sample of 40 respondents. Data was taken directly using a questionnaire with a population of consumers or followers from Bakpia Mandiri 214 Instagram. Sampling used non-probability sampling techniques. Hypothesis testing uses the Structural Equation Modeling (SEM) model which is processed using the SMART-PLS program. The variables in this research are Social Media Activity, Brand Awareness, Brand Image, E-Wom, and Commitment. These variables form the objective of the hypothesis in this research. This research provides results that Social Media Activities have a positive effect on Brand Awareness. Social Media Activities have a positive effect on Brand Image, Brand Awareness has a positive effect on E-Wom. Brand Awareness has a positive effect on Commitment. Brand Image has a positive effect on E-Wom, Brand Image has a positive effect on Commitment.
Co-Authors Ratna Roostika