Articles
<![CDATA[Analisis Pengaruh Bauran Pemasaran Produk Cindera Mata terhadap Kepuasan Wisatawan Domestik di Yogyakarta. ]]>
<![CDATA[Roostika, Ratna]]>
<![CDATA[ JURNAL MANAJEMEN DAN AKUNTANSI Vol 1, No 3: Desember 2012 ]]>
Publisher : <![CDATA[JURNAL MANAJEMEN DAN AKUNTANSI ]]>
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<![CDATA[Abstrak: Pariwisata saat ini merupakan sektor primadona yang menunjukkan trend yang terus meningkat diwaktu yang akan datang. Sektor pariwisata juga memiliki efek multiplier terhadap pertumbuhan sektor lain seperti pendidikan, pertanian, dan ketenagakerjaan. Salah satu bagian yang tak terpisahkan dari pariwisata adalah aktivitas belanja. Cindera mata merupakan salah satu kekuatan utama pariwisata yang selalu dicari wisatawan. Perilaku belanja wisatawan saat berwisata berbeda dengan perilaku belanja mereka saat berada di daerah asal. Wisatawan cenderung tidak responsive harga, dan lebih mementingkan kualitas dan keunikan produk. Keberhasilan penjualan cindera mata memerlukan praktek bauran pemasaran yang tepat untuk dapat selalu menciptakan kepuasan dan mendapatkan loyalitas wisatawan. Tujuan penelitian ini menganalisis pengaruh bauran pemasaran cindera mata terhadap kepuasan wisatawan. Metode regresi berganda digunakan untuk menganalisis 150 sampel wisatawan domestik yang berkunjung ke Yogyakarta. Hasil analisis menunjukkan hanya dua elemen bauran pemasaran yang mempengaruhi kepuasan wistawan yaitu produk dan promosi. Implikasi penelitian ini adalah pengelola ataupun penjual cindera mata perlu menekankan pentingnya menjaga keunikan dan kualitas produk mengingat wisatawan domestik masih menekankan wujud produk secara tangible. Kata kunci: Cindera mata, bauran pemasaran, dan kepuasan wisatawan]]>
<![CDATA[FOCUS GROUP DISCUSSION UNTUK MEMBANGUN MODEL KEGIATAN TANGGUNG JAWAB SOSIAL LINGKUNGAN ]]>
<![CDATA[Roostika, Ratna]]>;
<![CDATA[Susilowati, Christin]]>;
<![CDATA[Muafi, ']]>
<![CDATA[ PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 2 No 1 (2018) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Kepada Masyarakat ]]>
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DOI: 10.37303/peduli.v2i1.76
<![CDATA[The implementation of Corporate Social Responsibility (CSR) by corporations operating in Indonesia has nowadays becoming an obligator y. CSR has been defined as activities representing compan y’s corporate social responsibility and environment. Both private and public companies should allocate their budget to CSR activities. When implementing different kinds of CSR programs, many companies have encountered problems concerning what kinds of program that match with the needs of the societies and environment surround the company’s location. In particular, there have been questions about finding the kind of CSR programs that match with compan y’s vision -mission as well as strategic directions. This community service program was conducted to assist the company in building a CSR model specific to company characteristics as well as finding priority identifications program relating to company’s CSR (social and environment responsibility). The program is conducted in one of Government (BUMN) company in the food sector. The method practiced for this community service is socialization on CSR program, Focus Group Discussion (FGD) and questionnaire distribution for building CSR model and CSR program identifications. Finding have identified some main areas of priority program such as: education and training, health improvement, infrastructure and facility upgrading, supporting worship facilities, technology assistance, building human resource talents, managing natural environment and minimizing potential risk of natural disaster.]]>
<![CDATA[PERCEIVED SERVICE QUALITY AND TRUST ON SATISFACTION: CUSTOMERS PERSPECTIVES IN THE BANKING SECTOR ]]>
<![CDATA[Ratna Roostika]]>
<![CDATA[ Jurnal Keuangan dan Perbankan Vol 15, No 2 (2011): May 2011 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jkdp.v15i2.1022
<![CDATA[The purpose of this study was to examine the relationship between service quality, trust and satisfaction in thebanking sector. Specifically, the dimensions of service quality were modeled to have direct influence on bothsatisfaction and trust. An empirical analysis was carried out in which the service performance scale wasadapted to the study. 160 out of 200 questionnaires were valid for data analysis. The data was obtained byusing a structured questionnaire to bank customers. Structural equations model using Partial least Squares(PLS) was applied to analyze the proposed model. The findings partly confirmed the relationship betweenservice quality dimensions on trust since tangible dimension was not significant. However, all service qualitydimensions were significant in predicting satisfaction. Practically, the findings suggest that banks couldcreate satisfaction through service quality and trust. Therefore, all staffs should establish and maintain confidencein providing service quality and building trust for customers. Theoretically, besides adding trust in theservice quality and satisfaction relationship, the study was conducted in developing countries. This willenhance the generalization of service quality measures and validate the model in the wider area.]]>
<![CDATA[ANALISIS PERSEPSI MAKNA DALAM MENENTUKAN POSISI STRATEGIS DESTINASI WISATA PENGUNJUNG TAMAN IMPIAN JAYA ANCOL JAKARTA ]]>
<![CDATA[Muhammad Addien Riski]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ TOURISM: Jurnal Travel, Hospitality, Culture, Destination, and MICE Vol 6 No 1 (2023): Tourism: Jurnal Travel, Hospitality, Culture, Destination, and MICE ]]>
Publisher : <![CDATA[Jurusan Pariwisata Politeknik Negeri Kupang ]]>
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DOI: 10.32511/tourism.v6i1.1031
<![CDATA[Penelitian ini bertujuan untuk menganalisis hubungan serta pengaruh antara citra destinasi, kualitas destinasi, persepsi makna, dan niat kunjungan kembali terhadap destinasi wisata taman impian jaya ancol. Metodologi yang digunakan dalam penelitian ini adalah non-probability sampling juga dengan metode purposive sampling. Data yang akan dimunculkan dalam penelitian ini didapatkan dari hasil penyebaran kuesioner secara daring dari 266 pengunjung destinasi wisata taman impian jaya ancol yang valid. Penelitian ini menggunakan purposive sampling didasarkan pada hal peneliti membutuhkan kriteria tertentu agar sampel yang diambil cocok dengan tujuan penelitian agar menghasilkan solusi dalam permasalahan penelitian dan memberikan nilai yang tepat. Pengujian hipotesis menggunakan metode PLS-SEM. Hasil dari Variabel yang digunakan dalam penelitian ini Citra Destinasi, Kualitas Destinasi, Persepsi makna, Niat Berkunjung Kembali. Pengaruh dari Hasil penelitian skripsi ini diharapkan dapat membantu wisatawan dan destinasi wisata ancol dalam menentukan peran persepsi makna menjadi mediasi antara citra destinasi dan kualitas destinasi terhadap niat berkunjung kembali wisatawan.]]>
<![CDATA[IMPLEMENTASI STRATEGI MARKETING MIX DAN WORD OF MOUTH PADA USAHA PRODUK OLAHAN ACI CIHUD ]]>
<![CDATA[Wulandari, Alfia Putri]]>;
<![CDATA[Arifin, Zaenal]]>;
<![CDATA[Roostika, Ratna]]>
<![CDATA[ J-ESA (Jurnal Ekonomi Syariah) Vol 7 No 1 (2024): Juni ]]>
Publisher : <![CDATA[Program Studi Ekonomi Syariah IAI Muhammadiyah Bima ]]>
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DOI: 10.52266/jesa.v7i1.3340
<![CDATA[Bisnis di bidang kuliner jajanan Indonesia kian hari semakin menunjukkan perkembangan yang pesat seakan tidak ada pernah matinya. Jajanan tradisional Indonesia khas Indonesia harus tetap dilestarikan keberadaannya di tengah gencarnya produk jajanan impor dari luar negeri yang masuk ke Indonesia. Dengan berinovasi dalam varian rasa dan kemasan, jajanan Indonesia dapat bersaing dengan produk luar negeri. Produk olahan aci menjadi pilihan untuk saya kembangkan variasi produknya karena produk olahan aci ini termasuk salah satu jajanan tradisional yang digemari masyarakat Indonesia dan juga karena masih sedikitnya para pelaku bisnis olahan aci di Kota Batam, dan varian produk yang mereka tawarkan juga terbilang kurang variatif, hal ini merupakan peluang yang cukup besar. Setelah seluruh aspek perencanaan awal bisnis dilakukan analisa, perusahaan merealisasikan perencanaan tersebut, namun terdapat beberapa kendala dalam menjalankan bisnis cihud ini yaitu seperti kendala pada perpindahan lokasi usaha dan penjualan yang menurun. Dengan menggunakan metode pemasaran di media sosial seperti Instagram dan Whatsapp serta menjalankan strategi marketing mix dan word of mouth agar bisnis dapat berjalan dengan lancar dan terarah. Dengan menggunakan jasa influencer untuk melakukan review produk guna meningkatkan daya tarik pelanggan dan jasa promosi yang dilakukan influencer dapat membantu pengenalan produk secara lebih meluas dan meningkatkan penjualan secara signifikan.]]>
<![CDATA[Factors Influencing Online Impulse Buying Behavior: Evidence from Shopee Live ]]>
<![CDATA[Syakhira Iswan, Zahra]]>;
<![CDATA[Roostika, Ratna]]>
<![CDATA[ COMMICAST Vol. 6 No. 1 (2025): March ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/commicast.v6i1.12926
<![CDATA[This study aims to investigate the factors that influence online impulse buying behavior among Indonesian consumers on the Shopee Live e-commerce platform. With the advent of digital technology, shopping behavior has shifted significantly towards online platforms, particularly through innovative features such as live streaming. Utilizing a purposive sampling technique, data was collected from Shopee users through a Google Forms and analyzed using Structural Equation Modeling (SEM). The research findings revealed that factors such as time pressure, quantity pressure, and social influence did not significantly influence enjoyment leading to the absence of impulse buying online. Whereas the results of economic benefits, visual elements and sound elements on enjoyment were highly significant which played an important role in driving impulse purchase decisions. This suggests that consumers are more attracted to tangible economic benefits such as discounts and attractive visual and sound ornament presentations during live streaming sessions. The study concludes that enhancing these key visual and economic factors can effectively increase impulse buying behavior, offering valuable insights for retailers and marketers looking to optimize their strategies in a live commerce environment.]]>
<![CDATA[AN EXAMINATION OF CUSTOMER SATISFACTION TOWARD ONLINE FOOD SHOPPING DURING COVID-19 PANDEMIC ]]>
<![CDATA[Wahyuningsih, Wahyuningsih]]>;
<![CDATA[Nasution, Hanny]]>;
<![CDATA[Roostika, Ratna]]>;
<![CDATA[Yeni, Yulia Hendri]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 20 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2022.020.02.02
<![CDATA[Customer satisfaction has been considered a key strategic indicator to enhance marketing performance. This study was conducted to compare the satisfaction level of consumers toward online food shopping based on generational differences. The data were collected from consumers who purchase food from the restaurant using the online application across Indonesia. The cross-sectional data were collected utilizing an online questionnaire using Google online application. A total of 445 responses were found to be valid. Descriptive statistics analysis and independent sample T-test were employed to describe behavior in purchasing food online and the difference in customer satisfaction perceived by two generational cohorts. The results show that Gen Y and Gen Z have a significantly different levels of satisfaction. Gen Y feels a higher level of satisfaction than Gen Z. The managerial implications for restaurant managers and service providers are offered. Future research might investigate customer satisfaction for other generational cohorts, for instance, Baby Boomers, generation X, and others. In addition, future research might be conducted for different cultural backgrounds by adding other variables (eWOM, loyalty, marketing performance) resulting from customer satisfaction.]]>
<![CDATA[Extending Education Shapes Student Behaviour in Entrepreneurship: The Mediating Role of Self-efficacy and Intention ]]>
<![CDATA[Suratman, Andriyastuti]]>;
<![CDATA[Roostika, Ratna]]>
<![CDATA[ International Journal of Management Science and Information Technology Vol. 3 No. 1 (2023): January - June 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/ijmsit.v3i1.946
<![CDATA[This study examines that the entrepreneurship education curriculum process requires other supports, such as self-efficacy and intention from internal students. As 461 respondents were gathered by convenience sampling from a total population of 530 students taking Sharia Entrepreneurship courses at a private Islamic university in Indonesia. Entrepreneurial education does not have a significant direct effect on the formation of entrepreneurial behavior. However, entrepreneurship education can provide motivation for entrepreneurial intentions and make students more self-aware about entrepreneurship. Only after the stages of self-efficacy and intention appear in students can they drive more profound entrepreneurial behavior. The existence of self-efficacy and entrepreneurial intentions is a way that is more reinforcing outside of education as a trigger for entrepreneurial behavior. This result is seen from the direct influence that is not significant between education and behavior; it is fully mediated by self-efficacy and intention. This indicates that entrepreneurial knowledge is only a source of knowledge. If students' internal factors do not support it, then education will only be mere information simply because it is a required subject for students to pursue. It is necessary to have the role of educational institutions to also look at other stimulus factors to shape entrepreneurial behavior, such as aspects of family, gender, passion, and other things that can activate entrepreneurial behavior.]]>
<![CDATA[Analisis Pengaruh Destination Quality Dan Destination Image Terhadap Revisit Intention Yang Dimediasi Oleh Meaningful Tourism (Studi Pada Objek Wisata Di Kabupaten Klaten) ]]>
<![CDATA[Audia Shifa Alifiana]]>;
<![CDATA[Ratna Roostika]]>
<![CDATA[ EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas 45 Surabaya ]]>
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DOI: 10.30640/ekonomika45.v10i2.867
<![CDATA[Penelitian ini bertujuan untuk mengetahui hubungan penelitian dan pengaruh antara kualitas destinasi, citra destinasi, niat kunjungan, dan pariwisata yang bermakna. Data yang akan disajikan dalam penelitian ini diperoleh dari hasil penyebaran kuesioner dari 242 pengunjung destinasi wisata di Kabupaten Klaten. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling dengan metode purposive sampling. Penelitian ini menggunakan purposive sampling karena peneliti memerlukan kriteria khusus agar sampel yang diambil nantinya sesuai dengan tujuan penelitian sehingga dapat memecahkan masalah dalam penelitian ini dan dapat memberikan nilai yang representatif. Pengujian hipotesis dalam penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan bantuan software AMOS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh kualitas destinasi, citra destinasi, niat berkunjung, dan kebermaknaan pariwisata.]]>
<![CDATA[Penilaian Holistik terhadap Kualitas Layanan dan Kualitas Pengalaman di Kedai Kopi Klothok Yogyakarta (Studi Kasus: Pengunjung Kopi Klothok Yogyakarta) ]]>
<![CDATA[Valentino, Calvin]]>;
<![CDATA[Roostika, Ratna]]>
<![CDATA[ Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 1 (2022): Volume 1, No. 1, 2022 ]]>
Publisher : <![CDATA[PT SOLUSI EDUKASI BERDIKARI ]]>
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DOI: 10.63901/ijebam.v1i1.1
<![CDATA[Penelitian ini bertujuan untuk menjelaskan penilaian holistik terhadap kualitas pelayanan dan kualitas pengalaman pengunjung kedai Kopi Klothok di Yogyakarta. Adanya sejumlah pesaing dalam lingkup bisnis yang sama membuat konsumen lebih detail dalam menentukan keunggulan rasa dan kualitas seperti yang diharapkan. Selama dekade terakhir, kedai kopi telah memainkan peran penting sebagai segmen yang muncul dari industri jasa makanan dan minuman di Yogyakarta. Sampel yang digunakan dalam penelitian ini berjumlah 260 responden yang berkunjung ke Kopi Klotok Yogyakarta. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis statistik yang digunakan adalah analisis SEM dengan bantuan software pengolah data AMOS versi 22. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan terhadap kualitas layanan, kualitas pengalaman, nilai yang dirasakan, sikap, dan loyalitas.]]>
