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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Putri Rafwani
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Luxcrime yang Dimediasi oleh Kepercayaan: Studi Kasus pada Masyarakat Kabupaten Sergai Putri Rafwani; Hazmanan Khair
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2770

Abstract

The aim of this research is to determine the influence of product quality and promotion on luxury crime purchasing decisions with trust as a mediating variable. The population of this research is all residents of Sergai Regency who have purchased Luxcrime. The sample for this research was 180 respondents. Data analysis used in this research was carried out using the alternative Partial Least Square (PLS) method. The results of the research show: 1) product quality influences the decision to purchase luxcrime, 2) promotion influences the decision to purchase luxcrime, 3) trust influences the decision to purchase luxcrime, 4) product quality influences consumer confidence in luxcrime, 5) promotion influences consumer confidence in luxcrime , 6) trust mediates the influence of product quality on luxury crime purchasing decisions, 7) trust mediates the influence of promotions on luxury crime purchasing decisions in the Sergai district community
Co-Authors Hazmanan Khair